GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, Ace Hardware, Menards, Home Depot and Lowe's, WAGO — a privately held, owner-operated German brand — commands an average product price of $20.16. Amazon dominates the brand's measured revenue mix at 82.7% share, leaving the remaining retail channels to split under a fifth of sales. Ace Hardware is the clear runner-up at 8.7%, followed by Menards at 5.7%, while Home Depot (1.7%) and Lowe's (1.2%) remain marginal contributors. Revenue has softened modestly, declining 2.2% over the tracked period and slipping a further 0.4% in the most recent month. Pricing, however, has held firm, with the average selling price climbing 0.6% to $22.25 during the July–September window.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for WAGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for WAGO.
BY REVENUE
WAGO sells 88% online and 12% offline. Online runs through 3 channels; offline through 2.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 337K ratings on 5 channels, WAGO averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 337K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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