GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, WAGO's revenue is heavily concentrated on Amazon, which commands a dominant 62.6% share of total sales, followed by Menards at 31.7%. The brand's average product price sits at $15.50, though pricing has seen a notable 37.3% increase over the tracked period. Despite this upward price movement, WAGO's overall revenue has declined by 28.0%, suggesting that higher prices may be dampening purchase volume. Home Depot and Ace Hardware together account for just 5.4% of WAGO's revenue share, pointing to significant room for distribution growth across these retail channels. These dynamics highlight a brand navigating a complex balance between pricing strategy and sales momentum in a competitive landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 28% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 37% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for WAGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for WAGO.
BY REVENUE
WAGO sells 65% online and 35% offline. Online runs through 2 retailers; offline through 2.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 418K ratings on 4 retailers, WAGO averages 4.8★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.8
/ 5
From 418K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
