GRIPS CUSTOMERS & RESEARCH PARTNERS
WAGO's in-store performance from January 1 to June 30, 2026 across Amazon, Menards, Ace Hardware, and Home Depot showed a revenue decline of 15.1% over the period, according to Grips Intelligence data. Amazon dominated WAGO's channel mix with a 64.1% revenue share, followed by Menards at 29.1%, together accounting for the vast majority of tracked sales. Despite softening revenue, WAGO's average product price climbed 36.6% over the period to $22.10, reflecting a notable upward pricing shift. The brand's overall average product price across channels settled at $15.82 during the period. These trends signal that WAGO's revenue contraction coincided with meaningful pricing gains, a dynamic worth watching for the remainder of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 36% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for WAGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for WAGO.
BY REVENUE
WAGO sells 69% online and 31% offline. Online runs through 2 channels; offline through 2. Online share has moved from 5% in Feb to 90% in Jun.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 321K ratings on 4 channels, WAGO averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 321K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.95
Price
$298K
Revenue
$29.23
Price
$196K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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