GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, WAGO's revenue is heavily concentrated on Amazon, which commands a dominant 62.6% share of total sales, followed by Menards at 31.7%. The brand's average product price sits at $15.50, though pricing has seen a notable 37.3% increase over the tracked period. Despite this upward price movement, WAGO's overall revenue has declined by 28.0%, suggesting that higher prices may be dampening purchase volume. Home Depot and Ace Hardware together account for just 5.4% of WAGO's revenue share, pointing to significant room for distribution growth across these retail channels. These dynamics highlight a brand navigating a complex balance between pricing strategy and sales momentum in a competitive landscape.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 36% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for WAGO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for WAGO.
BY REVENUE
WAGO sells 64% online and 36% offline. Online runs through 2 channels; offline through 2.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 419K ratings on 4 channels, WAGO averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 419K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.95
Price
$296K
Revenue
$28.52
Price
$238K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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