GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, RACO generated the vast majority of its revenue through menards.com, which accounted for 87.5% of total revenue share between January and May 2026, followed by Amazon at 9.1% and acehardware.com at 2.4%. The brand's average product price stood at $2.84, reflecting its positioning in the value segment of the market. Notably, RACO's average price increased 6.9% over the tracked period, suggesting a gradual upward pricing trend. However, the brand experienced a 27.8% decline in revenue during the same timeframe, indicating potential volume challenges despite price gains. RACO's heavy reliance on a single retailer for nearly nine-tenths of its revenue presents both a concentration risk and a potential opportunity for channel diversification.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 28% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for RACO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for RACO.
BY REVENUE
RACO sells 10% online and 90% offline. Online runs through 3 channels; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 120K ratings on 3 channels, RACO averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 120K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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