GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Menards, Amazon, and Ace Hardware, RACO demonstrates a highly concentrated retail footprint, with Menards commanding a dominant 87.8% share of the brand's revenue. Amazon accounts for just 8.3% of revenue, followed by Ace Hardware at 2.8%, indicating limited distribution diversification. RACO maintains a notably low average product price of $2.83, reflecting its positioning in the value segment of its category. Despite this strong retail concentration, the brand experienced a modest 0.7% revenue decline over the tracked period, suggesting relatively stable but slightly softening demand. Price trends moved in the opposite direction, with average prices rising 1.3% over the same period, pointing to potential pricing adjustments amid shifting market conditions.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for RACO on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for RACO.
BY REVENUE
