GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Steel City generated the vast majority of its revenue through Home Depot, which accounted for 91.6% of its retail share between January and April 2026, followed by Lowe's at 7.1% and Menards at 1.3%. The brand's average product price stood at $3.54 across all three tracked retailers during this period. Notably, Steel City experienced strong momentum with revenue growing 29.5% over the observed timeframe. Average pricing also saw a significant upward trend, increasing 33.7% over the same period, suggesting a shift toward higher-priced product mix or pricing adjustments. Steel City's heavy concentration at Home Depot highlights a dominant retail partnership that defines its current market positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 29% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 34% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Steel City on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Steel City.
BY REVENUE
$2.53
Price
$5.4K
Revenue