GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Steel City generated 81.0% of its revenue share through Home Depot between January and May 2026, making it the brand's dominant retail channel, followed by Lowe's at 17.9% and Menards at just 1.1%. The brand's average product price stood at $3.82 across all three tracked retailers during this period. Steel City demonstrated strong momentum with revenue growing 51.3% over the analyzed timeframe, signaling increasing demand. Average pricing also trended upward, rising 36.3% overall, suggesting a shift toward higher-value product sales or strategic price adjustments. These trends position Steel City as a brand gaining significant traction in the home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 62% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 34% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Steel City on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Steel City.
BY REVIEW COUNT
Across 32K ratings on 3 channels, Steel City averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2.54
Price
$6.3K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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