GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Steel City generated 81.0% of its revenue share through Home Depot between January and May 2026, making it the brand's dominant retail channel, followed by Lowe's at 17.9% and Menards at just 1.1%. The brand's average product price stood at $3.82 across all three tracked retailers during this period. Steel City demonstrated strong momentum with revenue growing 51.3% over the analyzed timeframe, signaling increasing demand. Average pricing also trended upward, rising 36.3% overall, suggesting a shift toward higher-value product sales or strategic price adjustments. These trends position Steel City as a brand gaining significant traction in the home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 51% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 36% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Steel City on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Steel City.
BY REVIEW COUNT
Across 31K ratings on 3 retailers, Steel City averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 31K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$2.54
Price
$6.3K
Revenue