GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot and Lowe's from January 1 to August 31, 2026 shows Steel City maintaining an unusually balanced retail footprint, with homedepot.com accounting for 50.6% of year-to-date revenue and lowes.com close behind at 48.9%. Revenue momentum has been positive, rising 15.5% month over month and 15.1% across the tracked timeseries period from June through August 2026. Pricing has moved up alongside volume, with the average selling price climbing 17.3% over the period to $6.74 in the most recent month, well above the $5.31 year-to-date average. The two retailers also index very differently on price, with Home Depot assortments concentrated in the $2.68 to $5.02 range while Lowe's listings reach as high as $49.82. Taken together, the Grips Intelligence figures point to a brand growing revenue and realized price simultaneously rather than trading margin for shelf velocity.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 15% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Steel City on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Steel City.
BY REVIEW COUNT
Across 41K ratings on 2 channels, Steel City averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 41K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2.68
Price
$7.4K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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