GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Amerelle generated the majority of its revenue across five major retailers between January and May 2026, with Home Depot leading at 43.7% revenue share, followed closely by Menards at 38.0%. The brand maintains a highly accessible average product price of $6.16, positioning it competitively in its category. Amazon and Ace Hardware account for a combined 15.1% of Amerelle's revenue share, while Lowe's trails at just 3.3%, suggesting potential room for growth at that retailer. Notably, Amerelle's revenue declined 38.1% over the March to May 2026 period, accompanied by a 4.3% drop in average price, signaling possible seasonal softening or increased competitive pressure. These trends highlight key opportunities for Amerelle to reassess its pricing and distribution strategy across its retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 38% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Amerelle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Amerelle.
BY REVENUE
Amerelle sells 56% online and 44% offline. Online runs through 3 retailers; offline through 2.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 4.02M ratings on 5 retailers, Amerelle averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 4.02M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
