Amerelle

Amerelle Market Overview

According to Grips Intelligence in-store data, Amerelle's revenue declined 10.8% over the tracked period from January 1 to June 30, 2026, spanning five offline retail channels including Home Depot, Menards, Amazon, Ace Hardware, and Lowe's. Amerelle wallplates are distributed through major hardware retailers including Home Depot, Lowes, and Menards. Grips data shows Home Depot commanded the largest revenue share at 44.5%, followed closely by Menards at 38.6%, meaning these two channels alone accounted for over 83% of the brand's sales. The brand's average product price sat at $6.10, though Grips Intelligence recorded a slight 1.8% decline in average price across the period. With the top two channels dominating distribution and remaining channels—Amazon (7.7%), Ace Hardware (5.3%), and Lowe's (3.9%)—each holding single-digit shares, Amerelle's in-store performance remains heavily concentrated among a small set of key retail partners.