GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to September 30, 2026 across homedepot.com, menards.com, lowes.com, Amazon and acehardware.com shows Amerelle's sales concentrated in two retailers, with Home Depot accounting for 45.1% of year-to-date revenue and Menards a further 38.6%. The remaining channels are comparatively minor, with Lowe's at 6.1%, Amazon at 5.9% and Ace Hardware at 4.3%, leaving nearly 84% of revenue dependent on just two accounts. The brand's average selling price sits at $6.07 year to date, positioning it firmly in the low-ticket, high-volume tier. Pricing has been trending upward, rising 7.0% over the tracked period to $6.52, including a 7.7% month-over-month increase in the most recent month. Revenue grew 2.3% over the same span despite a 3.3% month-over-month dip, suggesting price gains rather than unit growth are currently driving performance, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Amerelle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Amerelle.
BY REVENUE
Amerelle sells 56% online and 44% offline. Online runs through 3 channels; offline through 2.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 4.51M ratings on 5 channels, Amerelle averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.51M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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