GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Amerelle's performance was tracked from January 1 to August 31, 2026 across five retail channels: homedepot.com, menards.com, Amazon, lowes.com, and acehardware.com. The brand's revenue is highly concentrated, with homedepot.com accounting for 44.4% of year-to-date sales and menards.com a further 39.3%, together representing nearly 84% of the total. The remaining share is split thinly across Amazon (6.8%), lowes.com (5.3%), and acehardware.com (4.2%), leaving limited diversification beyond the two dominant big-box channels. Momentum has been positive over the June–August 2026 window, with revenue up 13.9% across the period and a 5.1% month-over-month gain in the most recent month. Pricing has stayed remarkably stable, with an average product price of $6.05 year-to-date and a latest reading of $6.10, up just 1.6% over the timeseries period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Amerelle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Amerelle.
BY REVENUE
Amerelle sells 56% online and 44% offline. Online runs through 3 channels; offline through 2.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 4.7M ratings on 5 channels, Amerelle averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.7M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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