According to Grips Intelligence in-store data tracked across menards.com, lowes.com and Amazon from January 1 to September 30, 2026, i-Socket's demand is concentrated in a narrow retail footprint. Menards accounts for just under half of year-to-date revenue at 49.4%, followed by Lowe's at 27.2% and Amazon at 23.4%, leaving the brand heavily dependent on a single dominant partner. Momentum has weakened over the most recent quarter, with revenue down 34.1% month over month and 41.5% across the July-to-September window. Pricing has softened in parallel, as the average selling price slipped 7.9% in the latest month to $45.61 and declined 9.0% over the quarter, against a year-to-date average of $49.37. The combination of falling volume and eroding price points suggests promotional pressure rather than a pure demand shift, making channel mix and price discipline the key variables to watch heading into the next period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 45% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 29% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for i-Socket on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for i-Socket.
BY REVENUE
i-Socket sells 55% online and 45% offline. Online runs through 2 channels; offline through 1. Online share has moved from 63% in May to 15% in Sep.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 2.69K ratings on 3 channels, i-Socket averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.69K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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