Vivitar

Vivitar Market Overview

According to Grips Intelligence in-store data tracked across Office Depot, Best Buy, Amazon and Newegg from January 1 to September 30, 2026, Vivitar — a brand owned by privately held Sakar International — generates nearly all of its measured revenue from just two retailers. Office Depot leads with a 48.5% revenue share, followed closely by Best Buy at 43.0%, leaving Amazon (4.7%) and Newegg (2.9%) as marginal contributors. The brand's average product price sits at $17.35, positioning it firmly in the value tier of the shelves it occupies. Momentum has softened over the tracked period, with revenue down 9.8% and a 0.6% month-over-month dip in the most recent reading. Average price has followed a similar path, declining 6.9% overall to $17.72 in the latest month, suggesting discounting pressure rather than premiumization is shaping Vivitar's retail performance.