Vivitar

Vivitar Market Overview

According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across tracked in-store channels including Office Depot, Best Buy, Amazon, and Newegg, Vivitar's revenue declined 20.5% over the period, with the most recent month falling 9.6% versus the prior month. Despite the softening sales, the brand's average price climbed 14.0% across the period, reaching $18.32 in the latest month—a 10.9% month-over-month increase—well above the $16.60 average product price for the full window. Distribution remained highly concentrated, with Office Depot accounting for 50.9% of revenue share and Best Buy contributing 40.0%, together representing roughly 91% of total sales. By contrast, Amazon and Newegg played only marginal roles, at 4.5% and 3.7% share respectively. This combination of rising prices against falling revenue suggests the brand is leaning on higher price points even as unit demand contracts across its core big-box channels.