Vivitar

Vivitar Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Office Depot, Best Buy, Amazon and Newegg shows Vivitar operating at an average product price of $17.03. Distribution is heavily concentrated, with Office Depot accounting for 49.4% of year-to-date revenue and Best Buy a further 42.1%, leaving the two retailers responsible for more than 91% of tracked sales. Amazon and Newegg remain marginal contributors at 4.4% and 3.0% respectively, giving the brand limited diversification if either lead account softens. Revenue has slipped 2.6% over the tracked window, though the most recent month rebounded 7.7% versus the prior period, suggesting the decline may be stabilizing. Pricing has moved in the opposite direction, climbing 15.2% overall to a recent monthly average of $19.04, a signal that mix or list-price increases are partially offsetting softer volume.