GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Vivitar generated the majority of its revenue through Office Depot (51.7%) and Best Buy (38.3%) during the January to April 2026 period across four tracked retailers. The brand maintained a low average product price of $16.36, reflecting its positioning as a budget-friendly option for consumers. Notably, Vivitar experienced a 5.9% decline in average price over the tracked period, suggesting increased discounting or a shift toward lower-priced items in its sales mix. Amazon and Newegg contributed a combined 9.0% of revenue share, indicating that Vivitar's sales remain heavily concentrated in just two key retail partners. Overall, the brand saw a modest 2.1% revenue decline during the period, signaling relatively stable but slightly softening demand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Vivitar on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Vivitar.
