Vivitar

Vivitar Market Overview

Grips Intelligence in-store data tracked across Office Depot, Best Buy, Amazon and Newegg from January 1 to August 31, 2026 shows Vivitar, a house brand of privately held Sakar International, holding an average product price of just $17.22. Distribution is heavily concentrated, with Office Depot accounting for 48.4% of year-to-date revenue and Best Buy a further 42.8%, leaving Amazon (4.7%) and Newegg (2.9%) as minor contributors. Momentum softened over the June–August window, with revenue down 9.6% month over month and 2.6% across the period. Pricing followed a similar path, easing 6.5% month over month to $17.81 and declining 2.8% overall. The combination of a low entry price point and reliance on two retail accounts for more than 90% of sales leaves the brand's trajectory closely tied to shelf-space decisions at Office Depot and Best Buy.