GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Vivitar generated the majority of its revenue through Office Depot (51.7%) and Best Buy (38.3%) during the January to April 2026 period across four tracked retailers. The brand maintained a low average product price of $16.36, reflecting its positioning as a budget-friendly option for consumers. Notably, Vivitar experienced a 5.9% decline in average price over the tracked period, suggesting increased discounting or a shift toward lower-priced items in its sales mix. Amazon and Newegg contributed a combined 9.0% of revenue share, indicating that Vivitar's sales remain heavily concentrated in just two key retail partners. Overall, the brand saw a modest 2.1% revenue decline during the period, signaling relatively stable but slightly softening demand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Vivitar on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Vivitar.
BY REVENUE
Vivitar sells 10% online and 90% offline. Online runs through 4 retailers; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 7.1K ratings on 4 retailers, Vivitar averages 4.2★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.2
/ 5
From 7.1K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
