GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Aura Home generated 100% of its revenue exclusively through Best Buy during Q1 2026 (January–March 2026), with an average product price of $172.74. Despite maintaining a single-retailer strategy, the brand experienced a significant revenue decline of 54.7% over the tracked period. Interestingly, while revenue fell, average pricing showed resilience with a 7.2% month-over-month increase in the most recent period. This divergence between declining sales volume and rising prices may suggest a shift toward premium product mix or reduced promotional activity. Aura Home's heavy reliance on a single retail partner presents both concentration risk and an opportunity for potential distribution expansion.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 55% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Aura Home on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Aura Home.