GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Aura Home generated 100% of its revenue exclusively through Best Buy during the January to April 2026 period. The brand's average product price stood at $172.58, reflecting a modest 4.6% increase over the tracked timeframe. However, Aura Home experienced a significant revenue decline of 78.8% across the reporting period, signaling potential challenges in consumer demand or distribution. Despite the revenue downturn, pricing remained relatively stable with only a 2.4% month-over-month decrease in the most recent period. This heavy reliance on a single retail partner combined with steep revenue drops suggests Aura Home may need to diversify its retail presence to stabilize performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 79% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Aura Home on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Aura Home.