GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Aura Home generated 100% of its tracked revenue exclusively through Best Buy. The brand's average product price stood at $172.47 across the reporting period, though pricing showed a downward trend with a 7.7% overall decrease. Most notably, Aura Home experienced a significant revenue decline of 95.5% over the tracked timeseries period from March to May 2026, signaling considerable sales volatility. The month-over-month revenue drop of 86.8% in the most recent period further underscores the brand's challenging performance trajectory at its sole retail partner. These metrics suggest Aura Home may need to diversify its retail distribution and stabilize its pricing strategy to reverse the current downward momentum.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 96% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Aura Home on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Aura Home.