GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Aura Home across Best Buy from January to February 2026, the brand experienced a significant revenue decline of 85.4% over the observed period, signaling a challenging start to the year. Best Buy remains the sole tracked retail channel, accounting for 100% of Aura Home's revenue share. The brand's average product price sits at $172.24, with a notable 8.2% overall increase in average price despite the revenue downturn, suggesting a possible shift toward higher-priced SKUs or reduced discounting. Month-over-month, revenue dropped 27.9% while average price decreased 9.6%, indicating potential softening in both demand and pricing power. These trends suggest Aura Home may need to reassess its retail and pricing strategy to regain momentum heading into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 85% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Aura Home on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Aura Home.