GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Nikon generated the majority of its revenue through Amazon, which accounted for 81.9% of revenue share, followed by Best Buy at 17.3% during the January to April 2026 period. The brand's average product price stood at $375.36, while its top-selling products on Best Buy commanded significantly higher price points, with the Nikon Z 8 leading at $3,552.40. Nikon experienced strong momentum with revenue growing 24.5% over the tracked period, accompanied by a 14.5% increase in average price. The upward pricing trend suggests a shift toward higher-end models, as flagship mirrorless cameras like the Z6III and Z 8 appeared among top products across both retailers. These insights highlight Nikon's growing premium positioning and its heavy reliance on Amazon as its dominant sales channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 14% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Nikon on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Nikon.
BY REVENUE
Nikon sells 90% online and 10% offline. Online runs through 2 retailers; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 427K ratings on 3 retailers, Nikon averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 427K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$2,157.36
Price
$116K
Revenue
