GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Newegg and Best Buy shows Nikon — a brand held directly by Tokyo-listed Nikon Corporation (TYO: 7731) — carrying an average selling price of $542.75. Channel concentration is pronounced, with Amazon commanding 54.9% of tracked revenue, Newegg an unusually high 34.6%, and Best Buy just 10.0%. Momentum has been mixed: revenue declined 3.1% over the measured stretch, yet the most recent month rebounded 8.7% against the prior month. Pricing has trended firmly upward, rising 8.3% overall and jumping 9.5% month-over-month to $541.75, suggesting a shift in mix toward higher-ticket items. That premium tilt is most visible on Newegg, where top-performing listings range from roughly $1,400 to more than $4,200 — well above the brand's blended average.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Nikon on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Nikon.
BY REVENUE
Nikon sells 90% online and 10% offline. Online runs through 2 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 453K ratings on 3 channels, Nikon averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 453K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$3,502.32
Price
$718K
Revenue
$1,399.66
Price
$682K
Revenue
$846.95
Price
$509K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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