GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Best Buy from January to February 2026, Nikon's overall revenue declined 51.4% over the observed period, signaling a significant slowdown in sales momentum. Amazon dominates Nikon's retail distribution, capturing 82.9% of revenue share compared to Best Buy's 16.6%. The brand's average product price sits at $378.00, though this figure has seen a 13.5% decrease over the trailing period, suggesting a shift toward more affordable product sales or increased discounting. Nikon's top-listed products on Best Buy tend to skew toward premium models like the Z 8 and Z6III, with average prices well above $1,500, while Amazon features a broader range including mid-tier options like the D7500. These trends point to a brand navigating pricing pressure and channel concentration challenges heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 51% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Nikon on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Nikon.
BY REVENUE
$1,096.95
Price
$336K
Revenue
$3,496.95
Price
$203K
Revenue
