GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Nikon generated an average product price of $517.83 across Amazon, Newegg, and Best Buy from January to May 2026. Amazon dominated Nikon's revenue share at 49.5%, followed closely by Newegg at 40.2%, while Best Buy trailed significantly at just 9.9%. Notably, Nikon's overall revenue declined 17.1% over the tracked period, despite a 10.0% month-over-month uptick in the most recent month. Average prices also saw a substantial 23.5% overall decrease, suggesting increased promotional activity or a shift toward more affordable product lines. Newegg stood out as a channel for premium Nikon bundles, with top-selling products priced as high as $5,117.81, significantly above the brand's overall average.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Nikon on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Nikon.
BY REVENUE
Nikon sells 89% online and 11% offline. Online runs through 2 channels; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 410K ratings on 3 channels, Nikon averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 410K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,137.30
Price
$177K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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