GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Newegg, Best Buy, and Lowes.com from January 1 to September 30, 2026 shows Nikon — a brand held directly by Tokyo-listed Nikon Corporation (TYO: 7731) — commanding an average product price of $514.08. Amazon dominates the brand's channel mix at 64.8% of year-to-date revenue, with Newegg a distant second at 22.2%, Best Buy at 11.0%, and Lowes.com contributing just 1.5%. Momentum softened over the July–September window, with revenue falling 11.9% across the quarter and sliding another 7.2% month over month. Pricing followed a similar path, with the average selling price dropping 9.0% over the period to $468.12, a 4.9% monthly decline. The combination of falling revenue and compressing average prices suggests promotional pressure rather than volume-driven growth across Nikon's retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Nikon on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Nikon.
BY REVENUE
Nikon sells 89% online and 11% offline. Online runs through 3 channels; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 438K ratings on 4 channels, Nikon averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 438K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,120.64
Price
$307K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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