GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Newegg and Best Buy from January 1 to August 31, 2026, Nikon — a brand held directly by Tokyo-listed Nikon Corporation (TYO: 7731) — carried an average product price of $516.28 across the period. Amazon dominated the brand's measured revenue mix at 60.7%, making it the clear volume anchor for Nikon's performance. Newegg followed at 28.3%, a notably high secondary share, while Best Buy accounted for the remaining 10.0%. Revenue rose 4.2% over the tracked window, though the most recent month softened with a 4.7% month-over-month decline. Average price also eased to $479.40 in the latest month, down 5.4% sequentially but essentially flat at –0.1% across the full period, suggesting promotional pressure rather than a structural repositioning.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 4% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Nikon on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Nikon.
BY REVENUE
Nikon sells 90% online and 10% offline. Online runs through 2 channels; offline through 1.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 439K ratings on 3 channels, Nikon averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 439K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$2,111.85
Price
$266K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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