GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Sunpak's performance at Best Buy from January to February 2026, the brand generates 100% of its tracked online revenue exclusively through Best Buy. The brand's average product price stands at $49.49, with pricing showing a modest 1.2% increase over the observed period. However, Sunpak faces a notable revenue challenge, with sales declining 35.1% over the trailing three-month window ending February 2026. Among its top-performing listings at Best Buy, the LED 448 19" Bi-Color Ring Light Kit commands the highest price point at $97.07, nearly double the brand's overall average. This significant revenue contraction, despite stable pricing, suggests Sunpak may be experiencing reduced demand or visibility in the online retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 35% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Sunpak on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Sunpak.
BY REVENUE