GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Lowe's and Amazon from January 1 to September 30, 2026 shows Tundra®, a brand within the portfolio of YETI Holdings, Inc. (NYSE: YETI), operating with a heavily concentrated retail footprint. Menards accounted for 95.8% of year-to-date revenue, leaving Lowe's at just 1.8% and Amazon at 1.6%. Revenue rose 7.3% across the measured period, with the most recent month up 12.0% against the prior month. Average price landed at $2.36, easing 1.9% month-over-month and 3.0% overall, indicating growth driven by volume rather than pricing. The combination of single-retailer dependence and softening average price is the key dynamic for anyone benchmarking the brand's near-term trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Tundra® on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Tundra®.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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