GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Tundra® generated the vast majority of its revenue through menards.com, which accounted for 97.5% of total revenue share between January and May 2026, with Amazon capturing just 1.7%. The brand's average product price during this period stood at $2.47, positioning it in the value segment of the market. Notably, Tundra® experienced a 26.4% decline in overall revenue during the tracked period, signaling potential headwinds for the brand. Month-over-month revenue also dropped 11.8%, suggesting a continued downward trend rather than a one-time dip. This heavy reliance on a single retailer, combined with declining revenue, highlights key strategic challenges for Tundra® moving forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Tundra® on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Tundra®.
