Tundra®

Tundra® Market Overview

Tundra® generated strong recent momentum, with revenue up 14.9% month-over-month in one period and rising 1.3% over the tracked window, according to Grips Intelligence—Menards being a privately held company owned by John Menard Jr. Based on in-store data from January 1 to June 30, 2026, the brand's sales were overwhelmingly concentrated at menards.com, which commanded a 97.6% revenue share, dwarfing Amazon's 1.6%. The average product price held low at $2.45, reinforcing the value positioning of the assortment. Pricing stayed relatively stable, ticking up 0.7% month-over-month yet slipping 0.8% across the overall period. This heavy single-channel concentration underscores Tundra®'s reliance on its primary retail partner rather than broader marketplace distribution.