Tundra®

Tundra® Market Overview

Grips Intelligence in-store data tracked from January 1 to August 31, 2026 shows Tundra®, a brand within the portfolio of YETI Holdings (NYSE: YETI), maintaining a highly concentrated retail footprint. Menards.com accounted for 95.8% of year-to-date revenue share, leaving Amazon at just 1.8% and lowes.com at 1.5%. The average product price sat at $2.37, edging up 2.3% across the measured period despite a 1.1% month-over-month dip to $2.40 in the most recent reading. Revenue grew 3.3% overall during the June through August timeseries window, though the latest month registered a 4.1% decline versus the prior month. That combination of modest top-line growth, firming prices and near-total dependence on a single retail channel defines the brand's current market position.