GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across menards.com, acehardware.com and Amazon shows Prier, a brand of privately held PRIER Products, LLC, concentrated heavily in a single retail channel. Menards accounted for 73.9% of year-to-date revenue, with Ace Hardware at 19.4% and Amazon contributing just 6.7%. Revenue momentum weakened over the summer, falling 22.5% month over month in the most recent period and down 40.7% across the tracked window. Pricing moved in the opposite direction, with the average selling price rising 4.6% month over month to $27.21 and up 4.5% overall against a period average of $26.41. The mix of top sellers spans lower-ticket service parts kits around $10 to $16 on Amazon and $33 to $40 items at Menards, suggesting channel-level assortment differences are shaping the brand's price trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Prier on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Prier.
BY REVENUE
Prier sells 7% online and 93% offline. Online runs through 1 channel; offline through 2.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 45K ratings on 3 channels, Prier averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 45K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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