GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, OMNIFilter generated the vast majority of its revenue through Menards, which accounted for 91.3% of the brand's total revenue share between January and May 2026, with Amazon contributing the remaining 8.7%. The brand's average product price during this period stood at $16.84, reflecting a notable 6.8% overall decline in average pricing over the tracked months. Revenue also trended downward, dropping 9.4% over the observed timeseries period from March to May 2026, signaling potential challenges in maintaining sales momentum. Despite the pricing decline, the most recent month showed a modest 1.9% uptick in average price, suggesting a possible stabilization effort. OMNIFilter's heavy concentration at a single retailer presents both a strength in channel partnership and a risk in terms of revenue diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for OMNIFilter on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for OMNIFilter.
BY REVENUE
OMNIFilter sells 9% online and 91% offline. Online runs through 1 retailer; offline through 1.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 23K ratings on 2 retailers, OMNIFilter averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 23K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$11.01
Price
$759K
Revenue
$24.67
Price
$723K
Revenue
$16.02
Price
$395K
Revenue
