Water Source

Water Source Market Overview

Grips Intelligence in-store data covering January 1 to August 31, 2026 across Menards and Home Depot shows Water Source, a brand operated by Ashland Water Group, concentrating almost all of its measured sales at a single retailer, with menards.com accounting for 95.1% of year-to-date revenue versus 4.9% at homedepot.com. The brand's average product price sits at $14.82 across the tracked period, indicating a portfolio weighted toward lower-ticket items even as individual top sellers range well above that figure. Momentum has softened over the June to August window, with revenue down 9.1% overall and a 2.7% month-over-month decline in the most recent period. Pricing has drifted lower alongside volume, with the average price easing 1.3% month over month to $14.62 and 1.9% across the quarter. The combination of retailer concentration and simultaneous price and revenue erosion suggests limited distribution breadth is a key constraint on near-term growth.