GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Thermacell generated an average product price of $40.41 across tracked retailers between January and May 2026. Amazon dominated as the brand's leading retail channel, capturing a commanding 87.4% share of total revenue, with Lowes.com a distant second at 7.1%. The brand experienced significant momentum during the tracking period, with overall revenue surging 288.7%, likely reflecting seasonal demand patterns. Despite this strong revenue growth, average pricing remained relatively stable, increasing just 4.8% over the same period. The data, covering retailers including Amazon, Lowes.com, Ace Hardware, and Menards.com, underscores Thermacell's heavy reliance on a single retail channel for the vast majority of its sales.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 291% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Thermacell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Thermacell.
BY REVENUE
Thermacell sells 87% online and 13% offline. Online runs through 1 channel; offline through 3.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 3.9M ratings on 4 channels, Thermacell averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 3.9M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$60.01
Price
$1.52M
Revenue
$93.70
Price
$817K
Revenue
$54.99
Price
$585K
Revenue
$107.04
Price
$488K
Revenue
$42.50
Price
$389K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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