Thermacell

Thermacell Market Overview

According to Grips Intelligence in-store data tracked across Amazon, lowes.com, menards.com and acehardware.com from January 1 to August 31, 2026, Thermacell's sales remain heavily concentrated in a single channel. Amazon alone accounts for 92.0% of year-to-date revenue, leaving Lowe's (3.5%), Menards (2.5%) and Ace Hardware (1.9%) to split the remainder. Across the June–August window, revenue rose 11.3% overall, though the most recent month cooled with a 13.8% month-over-month decline. Pricing has also softened, with the average price falling 7.0% over the period to $38.22, below the $40.18 year-to-date average. The top-selling assortment spans a wide price ladder, from roughly $34 entry points up to about $61, suggesting the brand's momentum is tied closely to promotional positioning on its dominant channel.