GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Thermacell generated an average product price of $40.41 across tracked retailers between January and May 2026. Amazon dominated as the brand's leading retail channel, capturing a commanding 87.4% share of total revenue, with Lowes.com a distant second at 7.1%. The brand experienced significant momentum during the tracking period, with overall revenue surging 288.7%, likely reflecting seasonal demand patterns. Despite this strong revenue growth, average pricing remained relatively stable, increasing just 4.8% over the same period. The data, covering retailers including Amazon, Lowes.com, Ace Hardware, and Menards.com, underscores Thermacell's heavy reliance on a single retail channel for the vast majority of its sales.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 289% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Thermacell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Thermacell.
BY REVENUE
Thermacell sells 88% online and 12% offline. Online runs through 1 retailer; offline through 3.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 3.9M ratings on 4 retailers, Thermacell averages 4.4★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.4
/ 5
From 3.9M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$60.01
Price
$1.52M
Revenue
$93.70
Price
$817K
Revenue
$54.99
Price
$585K
Revenue
$107.04
Price
$488K
Revenue
