According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Amazon, lowes.com, menards.com and acehardware.com, Thermacell's sales are overwhelmingly concentrated in a single destination, with Amazon accounting for 91.2% of year-to-date revenue. The remaining demand is thinly spread, with lowes.com at 3.8%, menards.com at 2.7% and acehardware.com at 2.2%, leaving the brand heavily exposed to marketplace dynamics. Revenue has softened considerably in the most recent stretch, falling 34.1% over the tracked period and declining 20.8% month over month in the latest reading. Pricing has moved in the opposite direction, with the average product price reaching $34.90 and climbing 9.5% month over month to $35.37, up 3.6% overall. That combination of rising average prices and contracting revenue points to seasonal pull-back and a mix shift toward higher-ticket items, which run as high as $52.07 among top-selling listings.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Thermacell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Thermacell.
BY REVENUE
Thermacell sells 92% online and 8% offline. Online runs through 1 channel; offline through 3.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 3.82M ratings on 4 channels, Thermacell averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 3.82M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$52.07
Price
$7.2M
Revenue
$48.35
Price
$6.1M
Revenue
$41.76
Price
$2.79M
Revenue
$33.40
Price
$1.84M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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