GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, RESCUE! generated the majority of its revenue through Amazon, which accounted for 61.2% of total revenue share across five tracked retailers from January to May 2026. Ace Hardware and Lowes.com followed as the second and third largest channels, contributing 17.1% and 16.3% respectively, while Menards and Home Depot combined for just 5.4%. The brand experienced significant momentum during the tracked period, with overall revenue growing 123.5% and average product prices rising 10.8%, suggesting strong seasonal demand. The average product price across all retailers stood at $16.10, though pricing varied considerably by channel with Amazon listings skewing higher due to multi-pack offerings. This revenue concentration on Amazon highlights the importance of the marketplace as a dominant sales channel for RESCUE! in the home improvement and hardware retail landscape.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 131% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for RESCUE! on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for RESCUE!.
BY REVENUE
RESCUE! sells 68% online and 32% offline. Online runs through 3 channels; offline through 3. Online share has moved from 74% in Jan to 70% in May.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 1.77M ratings on 5 channels, RESCUE! averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.77M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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