GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon and lowes.com, Stay Away — a brand of privately held EarthKind — maintains an average product price of $18.68. Amazon dominates the brand's tracked revenue mix at 84.0%, while lowes.com accounts for the remaining 16.0%, leaving performance heavily concentrated in a single retail channel. Revenue trends have softened over the period, declining 23.2% overall and falling a further 14.5% in the most recent month measured. Pricing, by contrast, has held comparatively firm, with the latest monthly average of $20.05 down just 1.0% month over month and only 0.4% across the full period. That combination of stable pricing against contracting revenue points to volume, rather than discounting, as the primary driver of the brand's recent slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Stay Away on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Stay Away.
BY REVENUE
Stay Away sells 85% online and 15% offline. Online runs through 1 channel; offline through 1. Online share has moved from 76% in Apr to 93% in Aug.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 200K ratings on 2 channels, Stay Away averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 200K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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