GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across menards.com, Amazon, lowes.com, and homedepot.com, Earthquake's revenue declined 7.5% over the period, with an additional 22.5% month-over-month drop during the April-June timeseries window. Menards was overwhelmingly the brand's dominant channel, capturing 83.8% of revenue share, followed by Amazon at 11.5%, while lowes.com (2.5%) and homedepot.com (2.2%) contributed only marginally. The average product price stood at $325.81, though pricing softened 4.2% across the period and fell 6.4% month-over-month to $316.86 in the latest reading. On Menards, the Earthquake Victory 16" 209cc Rear Tine Gas Tiller led at a $576.85 average price, reflecting the brand's positioning at the higher end of the tilling and augering category.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Earthquake on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Earthquake.
BY REVENUE
Earthquake sells 16% online and 84% offline. Online runs through 3 channels; offline through 1.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 41K ratings on 4 channels, Earthquake averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 41K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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