Back to the Roots

Back to the Roots Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, homedepot.com, menards.com and lowes.com shows Back to the Roots, a brand of privately held Back to the Roots, Inc., concentrating the majority of its sales in a single channel, with Amazon accounting for 52.5% of year-to-date revenue. Home Depot follows at 36.0%, while Menards (9.0%) and Lowe's (2.5%) together contribute just over a tenth of the total. Revenue trended sharply lower over the tracked window, falling 25.0% month over month and 54.5% across the period, pointing to pronounced seasonality typical of the spring gardening cycle. Pricing, by contrast, held remarkably steady, with an average product price of $17.67 and only a 0.2% shift across the period despite a 2.9% monthly uptick to $17.39. The channel split also reveals a striking assortment divide, as average selling prices range from roughly $13 to $30 on Amazon versus $300 to $483 for bulk pallet listings at Home Depot.