GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Back to the Roots generated the majority of its revenue through Amazon, which accounted for 52.2% of total sales from January to May 2026, followed by Home Depot at 36.9%, with Menards and Lowe's capturing the remaining share. The brand experienced strong momentum during this period, with overall revenue growing 68.8% across tracked retailers. Despite this growth, the average product price saw a modest 3.3% increase, settling at $17.01 across all channels. The brand's distribution strategy appears heavily weighted toward Amazon and Home Depot, which together represent nearly 90% of total revenue. These insights highlight Back to the Roots' expanding market presence and its reliance on two dominant retail partners for the bulk of its sales performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 69% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Back to the Roots on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Back to the Roots.
BY REVENUE
Back to the Roots sells 92% online and 8% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 98% in Jan to 86% in May.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 998K ratings on 4 retailers, Back to the Roots averages 4.2★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.2
/ 5
From 998K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$19.95
Price
$1.16M
Revenue
$14.23
Price
$512K
Revenue
$9.21
Price
$378K
Revenue
$29.99
Price
$347K
Revenue
