GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on Grips Intelligence data, Back to the Roots recorded a 33.9% revenue decline across its in-store channels over the January 1–June 30, 2026 period, tracking Amazon, homedepot.com, menards.com, and lowes.com. Amazon led all channels with a 50.9% revenue share, followed closely by homedepot.com at 37.3%, while menards.com (9.1%) and lowes.com (2.6%) contributed the remainder. According to Grips Intelligence, the brand's average product price also softened to $17.28, declining 10.2% over the tracked window. Most recently, revenue fell 39.3% month-over-month heading into the second quarter. These figures point to a challenging first half of 2026, with performance concentrated heavily in just two of the four tracked retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Back to the Roots on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Back to the Roots.
BY REVENUE
Back to the Roots sells 91% online and 9% offline. Online runs through 3 channels; offline through 1. Online share has moved from 99% in Feb to 90% in Jun.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 1.05M ratings on 4 channels, Back to the Roots averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 1.05M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.85
Price
$1.37M
Revenue
$14.62
Price
$456K
Revenue
$14.98
Price
$424K
Revenue
$29.99
Price
$418K
Revenue
$8.96
Price
$279K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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