Back to the Roots

Back to the Roots Market Overview

Grips Intelligence in-store data tracked across Amazon, homedepot.com, menards.com and lowes.com from January 1 to August 31, 2026 shows Back to the Roots concentrating the bulk of its sales in just two retail channels. Amazon accounts for 53.5% of year-to-date revenue, with homedepot.com contributing another 35.0%, leaving menards.com (8.8%) and lowes.com (2.7%) as comparatively minor contributors. The average product price sits at $18.02, though pricing has trended upward by 10.6% across the measured period, including a 7.4% month-over-month increase to $18.69. Revenue, meanwhile, has moved in the opposite direction, declining 26.6% over the June-to-August window and slipping a further 2.1% in the most recent month. Together, the figures point to a brand leaning on higher price points against a backdrop of softening seasonal demand, with channel risk heavily weighted toward a single marketplace.