Back to the Roots

Back to the Roots Market Overview

According to Grips Intelligence offline retail data tracked across Amazon, homedepot.com, menards.com and lowes.com from January 1 to September 30, 2026, Back to the Roots generates just over half of its revenue on Amazon at a 51.7% share. Home Depot is the clear second pillar at 38.0%, while Menards contributes 9.0% and Lowe's trails at just 1.3%, leaving the brand heavily dependent on two accounts for roughly 90% of tracked sales. The average product price across the period sits at $17.33, though pricing is highly bifurcated between single-unit items and pallet-scale listings that carry average prices approaching $500. Momentum softened in the most recent quarter, with revenue down 16.1% month over month and 17.9% across the July–September window. Average price followed a similar path, slipping 5.0% month over month to $16.62 while still finishing 0.8% above where it started the quarter.