GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Swann generated the majority of its revenue through Amazon, which accounted for 54.3% of total revenue share between January and April 2026, followed by Menards (17.9%) and Best Buy (10.7%) across five tracked retailers. The brand's average product price stood at $91.70, though this figure experienced a notable 20.5% decline over the tracked period. Swann's overall revenue also trended downward, dropping 19.3% during the same timeframe. Among Swann's top-performing products at Menards, the Wired NVR Security Camera Kit led with an average price of $368.35, indicating a strong presence in the premium segment. These trends suggest Swann faces pricing pressure and softening demand heading into mid-2026, making competitive positioning a key area to watch.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 31% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 30% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Swann on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Swann.
BY REVENUE
Swann sells 53% online and 47% offline. Online runs through 4 retailers; offline through 3.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 9.3K ratings on 5 retailers, Swann averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 9.3K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
