GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Lowes.com, and AceHardware.com, First Alert maintains a strong retail presence with Amazon commanding the largest revenue share at 49.9%, followed by Lowes.com at 33.3% and Ace Hardware at 16.5%. The brand's average product price sits at $49.40, with pricing trending upward by 4.1% over the tracked period. First Alert's overall revenue grew 6.2% during this window, signaling healthy demand across its retail channels. Notably, the brand's distribution strategy leans heavily on the two largest retailers, which together account for over 83% of total revenue. This concentration highlights First Alert's reliance on major home improvement and e-commerce platforms to drive the bulk of its sales performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 6% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for First Alert on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for First Alert.
