GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, First Alert generated nearly half of its revenue through Amazon (49.5%) during Q1 2026 (January–March), followed by Lowes.com at 32.8% and Acehardware.com at 17.4%, based on tracking across these three major retailers. The brand's average product price stood at $49.03 across all tracked channels during this period. First Alert experienced strong momentum in the quarter, with overall revenue growing 19.2% over the observed timeframe. Price trends also moved upward, with average pricing increasing 1.7% across the quarter, suggesting healthy demand and stable positioning in the market. Amazon's dominant revenue share highlights the platform as the primary sales driver for First Alert, making it a critical channel for the brand's online-to-offline retail strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 19% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for First Alert on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for First Alert.
