GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Lowes.com, and AceHardware.com, First Alert maintains a strong retail presence with Amazon commanding the largest revenue share at 49.9%, followed by Lowes.com at 33.3% and Ace Hardware at 16.5%. The brand's average product price sits at $49.40, with pricing trending upward by 4.1% over the tracked period. First Alert's overall revenue grew 6.2% during this window, signaling healthy demand across its retail channels. Notably, the brand's distribution strategy leans heavily on the two largest retailers, which together account for over 83% of total revenue. This concentration highlights First Alert's reliance on major home improvement and e-commerce platforms to drive the bulk of its sales performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 6% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for First Alert on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for First Alert.
BY REVENUE
First Alert sells 53% online and 47% offline. Online runs through 2 retailers; offline through 2.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 3.33M ratings on 3 retailers, First Alert averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 3.33M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
