GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon, lowes.com and acehardware.com, First Alert — owned by Resideo Technologies (NYSE: REZI) — maintained an average product price of $50.16. Amazon accounted for the largest slice of year-to-date revenue at 46.2%, followed closely by lowes.com at 38.8%. acehardware.com rounded out the mix with a 14.5% share, giving the brand a two-channel concentration of roughly 85% of tracked sales. Momentum has been positive in recent months, with revenue up 16.7% over the May–July window and a 15.0% month-over-month gain in the latest period. Pricing, meanwhile, has softened slightly, easing 2.1% across the same stretch even as the most recent month ticked up 0.5% to $50.28.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 17% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for First Alert on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for First Alert.
BY REVENUE
First Alert sells 51% online and 49% offline. Online runs through 2 channels; offline through 2.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 3.92M ratings on 3 channels, First Alert averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.92M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$54.07
Price
$1.23M
Revenue
$97.78
Price
$943K
Revenue
$65.62
Price
$782K
Revenue
$40.98
Price
$702K
Revenue
$55.99
Price
$570K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
