GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Lowes.com, and AceHardware.com from January to February 2026, First Alert maintained an average product price of $48.63 across all monitored retailers. Amazon dominated as the brand's primary sales channel, capturing 51.8% of total revenue share, followed by Lowes.com at 28.5% and AceHardware.com at 19.4%. The brand experienced a modest 2.0% month-over-month revenue growth in the most recent period, though overall revenue dipped slightly by 1.7% over the tracked timeframe. Average pricing saw a minor decline of 1.1%, settling at $48.36, suggesting potential competitive pricing adjustments or shifting product mix across retailers. With over half of its revenue concentrated on Amazon, First Alert's online distribution strategy remains heavily weighted toward the marketplace giant.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for First Alert on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for First Alert.
