GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's and Ace Hardware from January 1 to August 31, 2026, First Alert — owned by Resideo Technologies (NYSE: REZI) — carries an average product price of $50.11. Amazon is the brand's largest revenue contributor at 46.0% of year-to-date sales, followed closely by lowes.com at 38.9%, while acehardware.com accounts for the remaining 14.6%. That near-even split between the top two channels points to unusually balanced distribution rather than reliance on a single marketplace. Across the June–August window, revenue rose 8.5% overall, though the most recent month slipped 5.8% against the prior period. Average pricing softened modestly over the same stretch, down 1.6% to $49.21, suggesting mild promotional pressure alongside the broader growth trend.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for First Alert on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for First Alert.
BY REVENUE
First Alert sells 52% online and 48% offline. Online runs through 2 channels; offline through 2.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 3.81M ratings on 3 channels, First Alert averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.81M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$56.61
Price
$1.29M
Revenue
$99.95
Price
$966K
Revenue
$55.63
Price
$837K
Revenue
$69.52
Price
$802K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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