First Alert

First Alert Market Overview

According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, Lowe's, and Ace Hardware, First Alert — a brand held by Resideo Technologies (NYSE: REZI) — carried an average product price of $48.45 across the tracked period. Amazon accounted for the largest slice of revenue at 45.0%, followed closely by lowes.com at 39.0%, with acehardware.com contributing the remaining 15.5%. Revenue softened over the measured window, declining 8.8% overall and slipping a further 1.6% in the most recent month. Pricing followed a similar path, with the average selling price falling 7.3% across the period to $45.79, a 4.6% month-over-month drop. The combination of a balanced two-channel split and simultaneous price and revenue compression suggests a competitive discounting environment rather than a single-retailer shift.