GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, STA-BIL generated revenue across four major retailers between January and May 2026, with Amazon commanding the largest share at 50.6%, followed by acehardware.com at 24.9%, menards.com at 13.1%, and lowes.com at 11.3%. The brand's average product price during this period was $11.33, reflecting a competitive price point within its category. Notably, STA-BIL experienced a strong revenue growth of 33.1% over the tracked period, signaling increasing consumer demand. Month-over-month revenue also showed healthy momentum, climbing 9.3% in the most recent month analyzed. With over half of its revenue concentrated on Amazon, STA-BIL's retail distribution strategy appears heavily weighted toward the e-commerce giant while maintaining a solid presence across key home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 33% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for STA-BIL on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for STA-BIL.
BY REVENUE
STA-BIL sells 54% online and 46% offline. Online runs through 2 retailers; offline through 3.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 895K ratings on 4 retailers, STA-BIL averages 4.8★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.8
/ 5
From 895K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$10.40
Price
$328K
Revenue
$24.91
Price
$235K
Revenue
$24.26
Price
$90K
Revenue
$5.49
Price
$35K
Revenue
