STA-BIL

STA-BIL Market Overview

According to in-store data from Grips Intelligence, STA-BIL generated revenue across four major retailers between January and April 2026, with Ace Hardware leading at 35.3% revenue share, closely followed by Amazon at 35.0%, while Menards and Lowe's accounted for 16.2% and 13.5% respectively. The brand experienced strong momentum during this period, with overall revenue growing 60.4%, signaling increasing consumer demand. STA-BIL maintained an accessible average product price of $10.42 across its portfolio. Notably, the near-even revenue split between Ace Hardware and Amazon suggests the brand has successfully balanced its distribution between specialty hardware and mass-market channels. Despite the revenue surge, average prices declined 7.0% over the period, potentially indicating promotional activity or a shift in product mix toward lower-priced SKUs.