Home/Insights/Brands/STA-BILProduct Intelligence - 2026 YTD USA

STA-BIL

200K+

Products Sold, Jan to Jun 2026

3,600+

# Offline Stores

$11.36

Avg. Price

4.8

Avg. Rating

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STA-BIL Market Overview

According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026 across Amazon, acehardware.com, menards.com, and lowes.com, STA-BIL saw overall revenue grow 5.3% while its average product price climbed 7.7% to $11.35. STA-BIL is a brand owned by the privately held, family-run Gold Eagle Co. of Chicago, which acquired the STA-BIL line from Knox Laboratories. Grips Intelligence data shows Amazon dominated the sales mix with a 49.4% revenue share, followed by acehardware.com at 24.2%, with menards.com and lowes.com each contributing 13.2%. The most recent monthly trend was mixed, as revenue dipped 5.5% month-over-month even as the average price rose 7.4% to $11.89 in the same period. Together, these Grips Intelligence figures point to a brand leaning heavily on a single dominant channel while sustaining pricing gains despite short-term revenue softness.

Revenue Share by Channel
Data covers Amazon, Ace Hardware, Lowe's, Menards

STA-BIL's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 5% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

STA-BIL's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 8% from Apr to Jun.

Average price

Absolute values in $

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STA-BIL's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for STA-BIL on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

STA-BIL's channels

REVENUE SHARE

Revenue distribution across tracked channels for STA-BIL.

Channels by revenue share

Distribution in %

STA-BIL's online vs offline revenue split

BY REVENUE

STA-BIL sells 55% online and 45% offline. Online runs through 2 channels; offline through 3. Online share has moved from 53% in Feb to 68% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

55%

45%

Offline

Online share trend

Feb – Jun

Online channels

55%

Amazon.com
Lowes.com

Offline channels

45%

Ace Hardware stores
Menards stores
Lowe's stores

STA-BIL's customer ratings

BY REVIEW COUNT

Across 894K ratings on 4 channels, STA-BIL averages 4.8. Most reviews for the products are in the 4.8–5.0 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.8

/ 5

From 894K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for STA-BIL

BY REVENUE

Amazon
Amazon
#1STA-BIL Fast Fix - Small Engine Treatment, Cleans Carburetors and Injectors, Fixes Rough Running Engines, Eliminates Water, Treats Up to 20 Gallons, 8oz (22304) , Green

$10.05

Price

$372K

Revenue

#2STA-BIL 360 Marine Ethanol Treatment & Fuel Stabilizer - Prevents Rust and Corrosion, Helps Clean Fuel System For Improved In-Season Performance, Treats Up To 320 Gallons, 32oz (22240) , Blue

$24.92

Price

$286K

Revenue

#3STA-BIL (22254) Diesel Fuel Stabilizer And Performance Improver - Keeps Diesel Fuel Fresh For Up To 12 Months - Lubricates And Cleans The Fuel System - Treats 320 Gallons, 32 fl. oz. , Orange

$24.24

Price

$86K

Revenue

#4STA-BIL 360 Protection Ethanol Treatment & Fuel Stabilizer - Prevents Corrosion Caused By Ethanol Blended Fuel, Helps Increase Engine Power and Fuel Efficiency, Treats Up To 160 Gallons, 32oz (22275)

$16.58

Price

$54K

Revenue

#5STA-BIL (22004 Starting Fluid - Prolongs Starter Life - Upper Cylinder Lube - for Gasoline and Diesel Engines - Guaranteed Faster Starts Down to -65°F, 11 oz.

$5.49

Price

$52K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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