GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, DieHard, owned by Advance Auto Parts (NYSE: AAP), saw revenue grow 36.2% across the January 1–June 30, 2026 period tracked at Ace Hardware, Lowe's, and Amazon, with a further 22.9% month-over-month gain in the most recent period. Revenue is split almost evenly between two dominant retailers, with acehardware.com holding a 50.4% share and lowes.com close behind at 48.4%, while Amazon accounts for just 1.2%. The average product price climbed to $88.32 in the latest month, an 8.3% month-over-month increase and up 12.2% over the full period. This pricing momentum, paired with strong revenue acceleration, points to healthy offline demand for the brand. Grips Intelligence's data underscores a highly concentrated retail footprint where two channels drive nearly all of DieHard's tracked in-store sales.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 37% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for DieHard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for DieHard.
BY REVENUE
DieHard sells 50% online and 50% offline. Online runs through 2 channels; offline through 1. Online share has moved from 7% in Feb to 71% in Jun.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 93K ratings on 3 channels, DieHard averages 4.9★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.9
/ 5
From 93K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
