GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware, Lowe's, and Amazon, DieHard demonstrated strong momentum with overall revenue growing 45.2% during the tracked period. Ace Hardware dominated as the brand's leading retail channel, capturing 60.5% of total revenue share, followed by Lowe's at 35.6% and Amazon at a modest 3.9%. The brand's average product price stood at $68.25, while its average price trend showed a notable 29.4% increase over the period, signaling a shift toward higher-priced offerings. Despite this upward trajectory, the most recent month saw a 9.3% revenue dip compared to the prior month, suggesting potential seasonal fluctuation. DieHard's heavy reliance on Ace Hardware and Lowe's, which together account for over 96% of revenue share, underscores the brand's brick-and-mortar-driven distribution strategy.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 77% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 31% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for DieHard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for DieHard.
BY REVENUE
DieHard sells 41% online and 59% offline. Online runs through 2 channels; offline through 1. Online share has moved from 15% in Jan to 62% in May.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 105K ratings on 3 channels, DieHard averages 4.9★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.9
/ 5
From 105K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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