DieHard

DieHard Market Overview

According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Lowe's, Ace Hardware, and Home Depot, DieHard — an owned brand of Advance Auto Parts (NYSE: AAP) — generated an average product price of $87.39. Lowe's accounted for the largest slice of year-to-date revenue at 45.8%, with Ace Hardware close behind at 40.2% and Home Depot contributing the remaining 13.8%. That near-even split between the top two retailers points to a brand whose offline performance is not dependent on a single banner. Momentum within the July–September window was volatile, with revenue climbing 43.0% month over month at one point while average price spiked 50.3% to $97.98. Over the full tracked stretch, however, revenue fell 20.6% and average price eased 5.6%, suggesting those gains came from short-lived surges rather than sustained growth.