GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Ace Hardware, Lowe's, and Amazon, DieHard demonstrated strong momentum with overall revenue growing 45.2% during the tracked period. Ace Hardware dominated as the brand's leading retail channel, capturing 60.5% of total revenue share, followed by Lowe's at 35.6% and Amazon at a modest 3.9%. The brand's average product price stood at $68.25, while its average price trend showed a notable 29.4% increase over the period, signaling a shift toward higher-priced offerings. Despite this upward trajectory, the most recent month saw a 9.3% revenue dip compared to the prior month, suggesting potential seasonal fluctuation. DieHard's heavy reliance on Ace Hardware and Lowe's, which together account for over 96% of revenue share, underscores the brand's brick-and-mortar-driven distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 45% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 29% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for DieHard on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for DieHard.
BY REVENUE
DieHard sells 39% online and 61% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 15% in Jan to 60% in May.
Online
39%
61%
Offline
Online channels
39%
Offline channels
61%
BY REVIEW COUNT
Across 105K ratings on 3 retailers, DieHard averages 4.9★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.9
/ 5
From 105K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
