GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Ace Hardware, Amazon, Menards, and Lowe's, Deka's revenue declined 16.8% over the period, with a further 13.6% month-over-month drop in the most recent month tracked. Ace Hardware dominated the retailer mix at 47.9% of revenue share, followed by Amazon at 25.9% and Menards at 25.1%, while Lowe's contributed a marginal 1.1%. The average product price held around $17.02, though it slipped 3.0% across the reporting window even as the latest month edged up 1.2% to $19.76. This concentration—where roughly three-quarters of sales flow through Ace Hardware and Amazon alone—highlights a heavy reliance on two channels amid a broadly softening revenue trend. All figures are sourced from Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Deka on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Deka.
BY REVENUE
Deka sells 27% online and 73% offline. Online runs through 2 channels; offline through 2. Online share has moved from 29% in Feb to 35% in Jun.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 16K ratings on 4 channels, Deka averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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