GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Deka generated revenue across three major retailers between January and May 2026, with acehardware.com leading at 46.4% revenue share, followed by Amazon at 26.7% and menards.com at 26.6%. The brand's average product price stood at $16.01 during the tracked period. Notably, Deka experienced strong overall revenue growth of 38.3% over the observed timeframe, signaling increasing consumer demand. Average pricing also trended upward, rising 31.7% overall, suggesting a shift toward higher-value product sales or strategic price adjustments. The near-even revenue split between Amazon and menards.com highlights Deka's balanced multi-retailer distribution strategy.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 38% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 32% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Deka on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Deka.
BY REVENUE
Deka sells 27% online and 73% offline. Online runs through 2 retailers; offline through 2.
Online
27%
73%
Offline
Online channels
27%
Offline channels
73%
BY REVIEW COUNT
Across 15K ratings on 3 retailers, Deka averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 15K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
