GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Deka, a brand of privately held East Penn Manufacturing, across acehardware.com, menards.com, Amazon and lowes.com from January 1 to September 30, 2026. Ace Hardware dominates the brand's measured footprint with 60.1% of year-to-date revenue, followed by Menards at 28.7%, while Amazon (9.9%) and Lowe's (1.3%) remain comparatively minor. The average product price across the period stood at $18.32, though pricing has trended lower, falling 14.0% overall and slipping another 6.7% month-over-month to $15.24. Revenue has softened alongside that pricing pressure, down 13.0% versus the prior month and 22.0% across the July–September tracking window. Together, the figures point to a brand with heavy retailer concentration and a Q3 trajectory worth watching closely, according to Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Deka on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Deka.
BY REVENUE
Deka sells 12% online and 88% offline. Online runs through 2 channels; offline through 2.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 8.7K ratings on 4 channels, Deka averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 8.7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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