Deka

Deka Market Overview

Grips Intelligence in-store data covering January 1 through August 31, 2026 across acehardware.com, Amazon, and menards.com shows Deka — a brand of the privately held East Penn Manufacturing Co. — averaging a product price of $18.61 over the period. Ace Hardware accounts for the largest slice of tracked revenue at 48.2%, ahead of Amazon at 28.1% and Menards at 22.7%, giving the brand a notably hardware-retail-weighted distribution profile. Revenue has softened through the summer window, falling 4.3% month over month and 19.1% overall across the June–August timeseries. Average price followed a similar path, slipping 5.6% month over month to $17.23 and declining 12.8% across the same stretch. The combination of falling revenue and falling realized price suggests discounting or mix shift toward lower-priced items rather than a straightforward demand recovery.