GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 through September 30, 2026 across Ace Hardware, Lowe's, Amazon and Menards, E3 maintains an average product price of $9.68. Distribution is heavily concentrated at acehardware.com, which accounts for 56.5% of year-to-date revenue, followed by lowes.com at 24.9%. Amazon contributes a comparatively modest 13.9% share, while menards.com rounds out the mix at 4.8%. Recent momentum has softened, with revenue down 11.3% month-over-month and 11.8% across the July-September window. Pricing, however, has moved in the opposite direction, climbing 4.7% month-over-month to $10.56 and rising 6.4% over the same period, suggesting the brand is trading volume for higher realized value.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for E3 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for E3.
BY REVENUE
E3 sells 16% online and 84% offline. Online runs through 2 channels; offline through 3. Online share has moved from 12% in May to 25% in Sep.
Online
16%
84%
Offline
Online channels
16%
Offline channels
84%
BY REVIEW COUNT
Across 65K ratings on 4 channels, E3 averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 65K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$23.77
Price
$25K
Revenue
$19.93
Price
$16K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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