GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, Amazon and Menards from January 1 to August 31, 2026, E3 holds a heavily concentrated retail footprint. Ace Hardware alone accounts for 57.8% of year-to-date revenue, with Lowe's contributing 27.3%, leaving Amazon (9.8%) and Menards (5.0%) as comparatively minor contributors. The brand's average product price sits at $9.34, though pricing has trended upward by 4.1% over the measured period, reaching $9.67 in the most recent month. Revenue, however, has moved in the opposite direction, falling 12.7% across the tracked window and slipping another 2.0% month over month in the June-August timeseries. That combination of rising average prices and declining revenue suggests softening unit velocity rather than a pricing-driven slowdown.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for E3 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for E3.
BY REVENUE
E3 sells 10% online and 90% offline. Online runs through 2 channels; offline through 3.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 68K ratings on 4 channels, E3 averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 68K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.31
Price
$21K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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