GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence spanning January 1 to June 30, 2026 across Amazon, acehardware.com, and menards.com, SubZero's in-store performance was heavily concentrated on Amazon, which captured 81.9% of revenue share year-to-date, followed by acehardware.com at 16.2% and menards.com at just 1.3%. The brand's average product price landed at $21.16 over the period, while pricing climbed a notable 26.4% overall since the start of the tracked window. Between April 1 and June 30, 2026, however, momentum softened as revenue declined 19.0% versus the prior month and 19.2% across the timeseries period. The average price also cooled slightly, dipping 0.2% month-over-month to $57.14. Sub-Zero Group, the company behind the brand, is privately held and therefore trades under no public ticker.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SubZero on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SubZero.
BY REVENUE
SubZero sells 84% online and 16% offline. Online runs through 1 channel; offline through 2. Online share has moved from 85% in Feb to 99% in Jun.
Online
84%
16%
Offline
Online channels
84%
Offline channels
16%
BY REVIEW COUNT
Across 24K ratings on 3 channels, SubZero averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 24K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
