GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, SubZero maintained an average product price of $20.45 across tracked retailers from January to May 2026. Amazon dominated SubZero's revenue distribution, commanding an impressive 82.6% share, followed by acehardware.com at 15.6% and menards.com at 1.3%. Notably, the brand's average price surged by 84.9% over the tracked period, signaling a significant shift in product mix or pricing strategy. Despite this price increase, SubZero experienced a 23.0% decline in overall revenue during the same timeframe. These insights, sourced from Grips Intelligence, suggest SubZero is navigating a challenging demand environment even as its pricing trends upward across its three key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 23% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 85% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for SubZero on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for SubZero.
BY REVENUE
SubZero sells 83% online and 17% offline. Online runs through 1 retailer; offline through 2. Online share has moved from 68% in Jan to 99% in May.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 29K ratings on 3 retailers, SubZero averages 4.4★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.4
/ 5
From 29K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
