GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence covering January to May 2026, Kroil maintains a strong retail presence across Amazon, Ace Hardware, Menards, and Home Depot. Amazon dominates as Kroil's primary sales channel, commanding approximately 69.7% of total revenue share, far outpacing its nearest competitors Ace Hardware at 14.2% and Menards at 13.4%. The brand's average product price sits at $30.27, though pricing has shown a modest downward trend with a 3.3% decrease over the tracked period. Home Depot represents the smallest share of Kroil's retail footprint at just 2.7%, suggesting potential room for growth in the home improvement giant's marketplace. Overall, Kroil's revenue experienced a slight 1.1% decline during the period, indicating a relatively stable but softening demand environment.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Kroil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kroil.
BY REVENUE
Kroil sells 72% online and 28% offline. Online runs through 2 retailers; offline through 2.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 385K ratings on 4 retailers, Kroil averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 385K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$34.99
Price
$177K
Revenue
