GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com, menards.com and homedepot.com from January 1 to September 30, 2026 shows Kroil holding a concentrated channel mix, with Amazon alone accounting for 72.9% of year-to-date revenue. Ace Hardware and Menards form a meaningful secondary base at 13.3% and 12.6% respectively, while homedepot.com contributes just 1.2%. Revenue has climbed 8.2% over the tracked period, including 3.7% month-over-month growth in the most recent reading. Pricing has stayed remarkably stable, with the average product price at $28.70 and the latest monthly figure of $28.82 down 1.3% sequentially but still up 0.8% overall. The combination of steady low-single-digit price movement and accelerating revenue suggests growth is being driven by volume and distribution rather than pricing actions.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Kroil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kroil.
BY REVENUE
Kroil sells 75% online and 25% offline. Online runs through 2 channels; offline through 2.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 381K ratings on 4 channels, Kroil averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 381K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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