Kroil

Kroil Market Overview

According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon, Ace Hardware, Menards, and Home Depot, Kroil generated 68.0% of its revenue share on Amazon, followed by acehardware.com at 15.5% and menards.com at 14.6%, while homedepot.com trailed at just 1.9%. Grips Intelligence data shows the brand carried an average product price of $29.57, with the metric edging up 1.1% month-over-month to $29.62 in the April–June timeseries window even as the overall average price slipped 2.1% across the full period. Revenue softened over the same stretch, dropping 5.6% versus the prior month and 3.2% overall. The concentration is notable, with roughly two-thirds of tracked revenue flowing through a single channel and the top three channels accounting for more than 98% combined. This positions Amazon as the clear demand center for the brand, while the value-hardware channels remain meaningful secondary contributors and Home Depot represents an underdeveloped opportunity.