GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com, menards.com and homedepot.com from January 1 to August 31, 2026 shows Kroil, a brand of privately held Kano Laboratories, holding an average product price of $29.49. Amazon dominates the brand's sales mix at 72.8% of year-to-date revenue, leaving the three home-improvement retailers to split the remaining 27.2%. Ace Hardware and Menards are closely matched at 13.6% and 12.4% respectively, while homedepot.com accounts for just 1.2%, pointing to a clear expansion opportunity. Momentum through the June–August window was positive, with revenue up 4.4% month over month and 8.2% across the quarter. Pricing firmed alongside volume, with the average selling price rising 1.7% month over month to $30.10 and 1.6% over the full period, suggesting demand held up despite the increase.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Kroil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kroil.
BY REVENUE
Kroil sells 74% online and 26% offline. Online runs through 2 channels; offline through 2.
Online
74%
26%
Offline
Online channels
74%
Offline channels
26%
BY REVIEW COUNT
Across 380K ratings on 4 channels, Kroil averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 380K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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