GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards, Lowe's, and Amazon from January 1 to September 30, 2026, SmartStraps generated the bulk of its sales through brick-and-mortar home improvement retail rather than marketplaces. Menards accounted for 54.1% of year-to-date revenue, with Lowe's close behind at 43.1%, while Amazon contributed just 2.4%. The brand's average product price sat at $13.64 across the period, placing it firmly in the value tier of the tie-down category. Momentum softened in the third quarter, with revenue falling 1.0% month over month and 2.3% across the July–September window. Pricing moved in the same direction, with the average selling price dipping 5.0% month over month to $13.43 and easing 0.5% over the quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for SmartStraps on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for SmartStraps.
BY REVIEW COUNT
Across 81K ratings on 3 channels, SmartStraps averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 81K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$51.58
Price
$239K
Revenue
$45.78
Price
$173K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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