GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Lowes.com, Menards.com, and Amazon from January to February 2026, SmartStraps saw its revenue decline by 27.7% over the observed period, signaling a notable downward trend. Lowes.com leads as the brand's top retail channel with a 43.5% revenue share, followed closely by Menards.com at 39.8%, while Amazon trails significantly at just 16.0%. The brand's average product price sits at $15.45, which has seen a modest 2.8% decrease over the tracked period despite a brief 2.0% month-over-month uptick. This heavy reliance on home improvement retailers over Amazon, combined with declining revenue, suggests SmartStraps may need to reassess its digital retail strategy to stabilize performance. Brands competing in this space should monitor SmartStraps' pricing and channel distribution shifts closely in the coming months.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 28% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for SmartStraps on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for SmartStraps.
