GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards, Lowe's and Amazon from January 1 to August 31, 2026, SmartStraps — a brand of privately held Winston Products, LLC — generated the bulk of its sales through a single retail partner. Menards accounted for 55.4% of year-to-date revenue, with Lowe's close behind at 42.3% and Amazon contributing just 1.9%, underscoring a near-duopoly in shelf distribution. The average product price sat at $13.38 across the period, positioning the brand in the value tier of its category. Momentum softened over the June–August window, with revenue down 10.4% across the quarter and a further 1.6% month-over-month decline in the most recent period. Pricing moved in the opposite direction, rising 4.7% month-over-month to $13.98 and finishing the quarter 1.1% higher, suggesting the revenue dip was driven by unit volume rather than discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SmartStraps on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SmartStraps.
BY REVIEW COUNT
Across 86K ratings on 3 channels, SmartStraps averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 86K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$51.62
Price
$226K
Revenue
$45.78
Price
$217K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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