GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Menards, Lowe's, and Amazon, SmartStraps demonstrated strong momentum with revenue growing 34.7% over the tracked period. Menards leads as the brand's top retail partner, commanding a 47.8% revenue share, closely followed by Lowe's at 43.4%, while Amazon accounts for a smaller 8.3% slice. The brand's average product price sits at $13.77, though pricing saw a 13.8% overall decrease during the period, suggesting a competitive or promotional pricing strategy. Despite the price adjustments, SmartStraps maintains a strong brick-and-mortar retail presence, with over 91% of its revenue concentrated between Menards and Lowe's. This dual-retailer dominance highlights SmartStraps' strategic positioning in the home improvement channel.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 35% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for SmartStraps on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for SmartStraps.
BY REVENUE
SmartStraps sells 9% online and 91% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 1% in Dec to 3% in Apr.
Online
9%
91%
Offline
Online channels
9%
Offline channels
91%
BY REVIEW COUNT
Across 86K ratings on 3 retailers, SmartStraps averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 86K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
