GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across Menards, Lowe's, and Amazon, SmartStraps — a brand of privately held Winston Products, LLC — shows a heavily concentrated retail footprint. Menards accounts for the largest share of year-to-date revenue at 55.4%, with Lowe's close behind at 41.6%. Amazon contributes just 2.6%, making the brand's performance almost entirely dependent on two home improvement retailers. Average product price sits at $13.29, up a marginal 0.5% over the tracked period, indicating stable pricing rather than promotional pressure. Revenue, however, has softened, falling 10.1% overall and 9.0% in the most recent month measured between May and July 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for SmartStraps on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SmartStraps.
BY REVIEW COUNT
Across 91K ratings on 3 channels, SmartStraps averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 91K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$51.64
Price
$183K
Revenue
$45.83
Price
$182K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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