GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Mothers generated revenue across four major retailers—Amazon, Ace Hardware, Lowes, and Home Depot—between January and April 2026, with Amazon commanding a dominant 90.0% share of total revenue. The brand's average product price stood at $10.39, though pricing trended upward with an 11.3% increase over the tracked period. Mothers experienced strong momentum with overall revenue growing 65.0%, signaling robust consumer demand. The remaining revenue was split among Ace Hardware (4.2%), Lowes (3.9%), and Home Depot (1.9%), indicating a highly concentrated distribution strategy favoring Amazon. These insights underscore Mothers' heavy reliance on a single retail channel while maintaining healthy price growth and accelerating sales performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 65% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 11% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Mothers on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Mothers.
BY REVENUE
