GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Mothers generated revenue across four major retailers—Amazon, Ace Hardware, Lowes, and Home Depot—between January and April 2026, with Amazon commanding a dominant 90.0% share of total revenue. The brand's average product price stood at $10.39, though pricing trended upward with an 11.3% increase over the tracked period. Mothers experienced strong momentum with overall revenue growing 65.0%, signaling robust consumer demand. The remaining revenue was split among Ace Hardware (4.2%), Lowes (3.9%), and Home Depot (1.9%), indicating a highly concentrated distribution strategy favoring Amazon. These insights underscore Mothers' heavy reliance on a single retail channel while maintaining healthy price growth and accelerating sales performance.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 61% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 10% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Mothers on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Mothers.
BY REVIEW COUNT
Across 989K ratings on 4 retailers, Mothers averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 989K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$11.22
Price
$117K
Revenue
