Mothers

Mothers Market Overview

Grips Intelligence in-store data tracked across Amazon, Lowe's, Ace Hardware and Home Depot from January 1 to July 31, 2026 shows Mothers, a brand held by privately owned Mothers Polishes Waxes Cleaners, Inc., generating the overwhelming majority of its revenue through a single channel. Amazon accounts for 87.7% of year-to-date revenue, leaving lowes.com at 7.3%, acehardware.com at 3.9% and homedepot.com at just 1.1%. The average product price sits at $10.88 across the tracked period, though monthly pricing has softened to $10.64, down 2.7% month over month and 3.4% overall since May. Revenue has followed a similar downward path, slipping 1.1% versus the prior month and 15.8% across the May-to-July window. Best-selling items skew toward core polish and wash products, with the Mag & Aluminum Polish appearing among top sellers at Amazon, Lowe's, Ace Hardware and Home Depot alike, indicating that price rather than assortment breadth is driving the recent revenue trend.