GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon, Lowes.com, AceHardware.com and HomeDepot.com, Mothers generates the overwhelming majority of its revenue through a single channel. Amazon accounts for 87.9% of year-to-date revenue, leaving Lowe's at 7.0%, Ace Hardware at 4.0% and Home Depot at just 1.2%. The brand's average product price sits at $10.94, and pricing has been largely stable, slipping 0.3% overall while ticking up 2.6% month-over-month to $10.91 in the most recent period. Revenue momentum has been softer, falling 7.1% versus the prior month and 8.2% across the June to August tracking window. Price positioning also varies sharply by retailer, with the same Mag & Aluminum Polish 5 oz listed at $9.99 at Ace Hardware versus $13.87 at Lowe's, pointing to meaningful channel-level pricing spread.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mothers on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Mothers.
BY REVIEW COUNT
Across 1.21M ratings on 4 channels, Mothers averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.21M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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