GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Ace Hardware, Lowe's, and Amazon, Keeper's sales are concentrated almost entirely in the home improvement channel. Ace Hardware leads with a 48.8% revenue share, narrowly ahead of Lowe's at 46.0%, while Amazon accounts for just 4.5% of tracked revenue. Momentum has been positive over the May-to-July window, with revenue up 19.5% overall and an 11.1% month-over-month gain in the most recent period. Pricing has firmed alongside volume, as the average price climbed 7.0% over the same stretch to $20.49, well above the $16.72 year-to-date average. The gap between a sub-$26 assortment at Ace Hardware and Lowe's bungee cord reels priced from $76 to over $400 suggests the two retailers are serving distinctly different buyer segments.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Keeper on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Keeper.
BY REVENUE
Keeper sells 52% online and 48% offline. Online runs through 3 channels; offline through 1. Online share has moved from 15% in Mar to 63% in Jul.
Online
52%
48%
Offline
Online channels
52%
Offline channels
48%
BY REVIEW COUNT
Across 404K ratings on 3 channels, Keeper averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 404K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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