GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon, homedepot.com and lowes.com shows Vortex operating as a heavily platform-concentrated brand. Amazon alone accounts for 94.5% of year-to-date revenue, leaving homedepot.com at 3.6% and lowes.com at just 1.7%, a mix that ties the brand's trajectory almost entirely to a single marketplace. Momentum has been positive over the June–August window, with revenue up 9.8% overall and 8.2% in the latest month versus the prior one. Pricing has firmed alongside volume, as the average selling price climbed 5.4% to $101.31, running above the $93.24 year-to-date average. Assortment spans a wide range, from roughly $99 entry-level listings to items above $240, giving Vortex room to trade shoppers up as demand holds.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Vortex on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Vortex.
BY REVIEW COUNT
Across 1.26M ratings on 3 channels, Vortex averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 1.26M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$99.00
Price
$1.2M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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