Home/Insights/Brands/VortexProduct Intelligence - 2026 YTD USA

Vortex

200K+

Products Sold, Jan to Jul 2026

650+

# Offline Stores

$95.48

Avg. Price

4.7

Avg. Rating

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Vortex Market Overview

According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, homedepot.com and lowes.com, Vortex generated 94.2% of its year-to-date revenue on Amazon alone. Home Depot and Lowe's accounted for just 3.7% and 1.8% of revenue respectively, leaving the brand heavily concentrated in a single channel. Revenue climbed 11.8% over the May–July tracked window, with the most recent month adding a further 1.3% gain month over month. Pricing moved in the same direction, as the average selling price rose 8.9% across the period to $101.76, against a year-to-date average of $97.31. That combination of rising prices and expanding revenue suggests demand held firm rather than being bought with discounts.

Revenue Share by Channel
Data covers Amazon, Home Depot, Lowe's

Vortex's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 12% from May to Jul.

Monthly revenue

Indexed values, 0-100

Vortex's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.

Average price

Absolute values in $

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Vortex's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for Vortex on Amazon.

Amazon

Categories by revenue share

Distribution in %

Vortex's channels

REVENUE SHARE

Revenue distribution across tracked channels for Vortex.

Channels by revenue share

Distribution in %

Vortex's customer ratings

BY REVIEW COUNT

Across 1.36M ratings on 3 channels, Vortex averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 1.36M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Vortex

BY REVENUE

Amazon
Amazon
#1Vortex Optics Triumph HD 10x42 Binoculars - HD Optical System, Fully Multi-Coated Lenses, Rubber Armor, Tripod Adaptable, Waterproof, Fogproof, Shockproof - Unlimited, Unconditional Warranty

$98.92

Price

$1.24M

Revenue

#2Vortex Optics Crossfire HD Binoculars

$149.30

Price

$1.07M

Revenue

#3Vortex Optics Diamondback HD Binoculars 10x42

$233.95

Price

$889K

Revenue

#4Vortex Optics Diamondback HD Binoculars

$238.63

Price

$859K

Revenue

#5Vortex Triumph HD 3-9x40 Second Focal Plane, 1-inch Tube Riflescope Kit - Dead-Hold BDC (MOA) Reticle, 1" Hunter Rings - 0.90" Low Height, Neoprene Cover

$99.00

Price

$499K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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