GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Vortex generated the vast majority of its revenue through Amazon, which accounted for 96.6% of its retailer revenue share during Q1 2026 (January 1 – March 31, 2026), with Home Depot trailing at just 2.7%. The brand's average product price stood at $125.09 across tracked retailers, though this figure saw a notable 21.3% overall decline throughout the quarter. Vortex experienced a significant revenue contraction of 48.8% over the reporting period, signaling potential headwinds in consumer demand or shifting competitive dynamics. The average price erosion of 26.7% month-over-month further suggests aggressive discounting or a mix shift toward lower-priced SKUs. With Amazon serving as the near-exclusive revenue driver, Vortex's heavy channel concentration represents both a strategic dependency and a key area to monitor going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 49% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 21% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Vortex on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Vortex.
