GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Shell Rotella (NYSE: SHEL) recorded an average product price of $50.13 across in-store channels tracked between January 1 and June 30, 2026, and its offline retail revenue fell 15.0% over the period. Amazon dominated the brand's channel mix with a commanding 90.5% revenue share, followed distantly by acehardware.com at 5.6%, homedepot.com at 2.8%, and lowes.com at just 1.1%. During the April–June 2026 timeframe, revenue declined 14.0% versus the prior month, signaling continued softness in the quarter. Average price also came under pressure, decreasing 12.7% over the full data period to $44.58. Together, these Grips Intelligence datapoints point to a brand contending with both volume and pricing headwinds across its retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Shell Rotella on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Shell Rotella.
BY REVENUE
Shell Rotella sells 94% online and 6% offline. Online runs through 3 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 370K ratings on 4 channels, Shell Rotella averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 370K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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