According to Grips Intelligence in-store data covering January 1 through August 31, 2026 across Amazon, menards.com, acehardware.com and lowes.com, Rain-X — a brand under Illinois Tool Works (NYSE: ITW) — holds a heavily concentrated retail footprint. Amazon alone accounts for 79.1% of year-to-date revenue, with menards.com a distant second at 11.4%, followed by acehardware.com at 7.1% and lowes.com at just 2.3%. The average product price across the tracked channels sits at $16.25, though pricing varies widely, from mid-single-digit items at Ace Hardware to bundles above $40 on Amazon. Revenue has been broadly flat-to-soft through the summer window, declining 1.2% month over month and 0.6% across the June–August period. Average selling price tells a slightly different story, easing 2.3% in the most recent month to $16.52 but still up 3.0% over the three-month timeseries, suggesting mix shift toward higher-priced assortments rather than volume-led growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Rain-X on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rain-X.
BY REVENUE
Rain-X sells 80% online and 20% offline. Online runs through 1 channel; offline through 3.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 15M ratings on 4 channels, Rain-X averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 15M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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