GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, menards.com, acehardware.com and lowes.com, Rain-X — a brand of Illinois Tool Works (NYSE: ITW) — remains heavily concentrated in a single channel. Amazon alone accounts for 80.5% of year-to-date revenue, with menards.com at 10.8%, acehardware.com at 6.8% and lowes.com trailing at just 1.8%. The average selling price sits at $16.43 year-to-date, climbing 6.4% over the tracked period to $16.80 in the most recent month, a 5.4% month-over-month gain. That pricing strength has not offset volume pressure, however, as revenue fell 9.6% across the May–July timeseries window despite a modest 0.6% uptick in the latest month. The gap between rising prices and softening revenue suggests demand sensitivity worth monitoring as the brand's assortment spans entry-level items near $6 to multi-pack sets above $40.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Rain-X on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rain-X.
BY REVENUE
Rain-X sells 82% online and 18% offline. Online runs through 1 channel; offline through 3.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 17M ratings on 4 channels, Rain-X averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
