GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Menards, Ace Hardware, and Lowe's from January 1 to June 30, 2026, Rain-X—a brand owned by Illinois Tool Works (NYSE: ITW)—generated the vast majority of its revenue through Amazon, which accounted for a dominant 79.9% share, followed by menards.com at 11.5% and acehardware.com at 7.1%. Grips Intelligence data shows that overall revenue declined 18.7% across the period, with a 10.2% month-over-month drop in the most recent month. The average product price for Rain-X stood at $16.62, though pricing softened 4.7% over the tracked window. On Amazon, higher-ticket items led the assortment, with the Rain-X 810363 Repellency Water Repellent Wiper Blades carrying an average price of $41.66. This combination of channel concentration and downward revenue and pricing trends underscores Rain-X's reliance on a single dominant offline retail channel during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Rain-X on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rain-X.
BY REVENUE
Rain-X sells 81% online and 19% offline. Online runs through 1 channel; offline through 3.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 19M ratings on 4 channels, Rain-X averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 19M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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