Home/Insights/Brands/Rain-XProduct Intelligence - 2026 YTD USA

Rain-X

1M+

Products Sold, Jan to Aug 2026

4,300+

# Offline Stores

$16.25

Avg. Price

4.3

Avg. Rating

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Rain-X Market Overview

According to Grips Intelligence in-store data covering January 1 through August 31, 2026 across Amazon, menards.com, acehardware.com and lowes.com, Rain-X — a brand under Illinois Tool Works (NYSE: ITW) — holds a heavily concentrated retail footprint. Amazon alone accounts for 79.1% of year-to-date revenue, with menards.com a distant second at 11.4%, followed by acehardware.com at 7.1% and lowes.com at just 2.3%. The average product price across the tracked channels sits at $16.25, though pricing varies widely, from mid-single-digit items at Ace Hardware to bundles above $40 on Amazon. Revenue has been broadly flat-to-soft through the summer window, declining 1.2% month over month and 0.6% across the June–August period. Average selling price tells a slightly different story, easing 2.3% in the most recent month to $16.52 but still up 3.0% over the three-month timeseries, suggesting mix shift toward higher-priced assortments rather than volume-led growth.

Revenue Share by Channel
Data covers Amazon, Menards, Ace Hardware, Lowe's

Rain-X's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Rain-X's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 3% from Jun to Aug.

Average price

Absolute values in $

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Rain-X's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Rain-X on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Rain-X's channels

REVENUE SHARE

Revenue distribution across tracked channels for Rain-X.

Channels by revenue share

Distribution in %

Rain-X's online vs offline revenue split

BY REVENUE

Rain-X sells 80% online and 20% offline. Online runs through 1 channel; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

80%

20%

Offline

Online channels

80%

Amazon.com

Offline channels

20%

Menards stores
Ace Hardware stores
Lowe's stores

Rain-X's customer ratings

BY REVIEW COUNT

Across 15M ratings on 4 channels, Rain-X averages 4.3. Most reviews for the products are in the 4.2–4.4 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 15M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Rain-X

BY REVENUE

Ace Hardware
Ace Hardware
#1Rain-X 32 deg Windshield Washer Fluid 1 gal

$5.99

Price

$163K

Revenue

#2Rain-X Concentrated Car Wash 100 oz

$7.59

Price

$135K

Revenue

#3Rain-X Latitude 22 in. All Season Windshield Wiper Blade

$24.99

Price

$109K

Revenue

#4Rain-X 2-in-1 No Scent Glass Cleaner 23 oz Spray

$7.77

Price

$80K

Revenue

#5Rain-X Weatherbeater 22 in. All Season Windshield Wiper Blade

$12.99

Price

$37K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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