GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, menards.com, acehardware.com and lowes.com from January 1 to September 30, 2026 shows Rain-X, a brand of Illinois Tool Works (NYSE: ITW), maintaining an average product price of $15.88. Amazon dominates the mix at 76.8% of year-to-date revenue, leaving menards.com (12.5%), acehardware.com (7.5%) and lowes.com (3.2%) to split the remainder. Momentum in the July–September timeseries window was strong, with revenue climbing 19.6% month over month and 17.5% across the quarter overall. Pricing moved in the same direction, as the average selling price rose 5.2% month over month to $17.21 and finished the period up 5.5%. The combination of simultaneous volume and price gains, according to Grips Intelligence, points to a brand gaining share without discounting.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rain-X on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rain-X.
BY REVENUE
Rain-X sells 80% online and 20% offline. Online runs through 2 channels; offline through 3.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 13M ratings on 4 channels, Rain-X averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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