Pennzoil

Pennzoil Market Overview

According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Ace Hardware, Amazon, Menards, Lowe's and Home Depot, Pennzoil — a brand under Shell plc (NYSE: SHEL) — shows a notably fragmented retail footprint. Ace Hardware leads with 35.0% of year-to-date revenue, followed closely by Amazon at 29.0% and Menards at 24.3%, meaning three retailers account for nearly 90% of tracked sales. Lowe's contributes a further 10.7%, while Home Depot trails at just 1.0%, pointing to a clear expansion opportunity in that account. Revenue momentum has softened over the period, declining 21.6% overall and slipping another 2.6% month over month in the most recent reading. Average product price sits at $15.45 and has eased 6.8% across the period, though a 2.2% month-over-month uptick to $15.25 suggests pricing may be stabilizing.