GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Pennzoil generated the largest share of its revenue through Amazon (39.5%) and Ace Hardware (34.2%) between January and May 2026, with Menards (20.0%) and Lowe's (5.8%) rounding out the tracked retailers. The brand saw strong momentum during this period, with overall revenue growing 22.8% alongside a 20.8% increase in average product price. Pennzoil's average product price across retailers stood at $15.64, reflecting a competitive positioning within the market. The most recent monthly data showed continued upward trends, with revenue climbing 4.8% and average price rising 8.6% month over month. These metrics suggest Pennzoil is successfully leveraging both pricing power and volume growth across its key retail channels in early 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Pennzoil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pennzoil.
BY REVENUE
Pennzoil sells 41% online and 59% offline. Online runs through 3 channels; offline through 3. Online share has moved from 2% in Jan to 48% in May.
Online
41%
59%
Offline
Online channels
41%
Offline channels
59%
BY REVIEW COUNT
Across 654K ratings on 4 channels, Pennzoil averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 654K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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