GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon, Ace Hardware, Menards and Lowe's, Pennzoil — a brand under Shell plc (NYSE: SHEL) — posted an average product price of $15.89. Revenue distribution is notably balanced at the top, with Amazon holding 33.7% share and acehardware.com close behind at 33.0%, while menards.com contributes 22.4% and lowes.com trails at 10.1%. Momentum softened over the summer, with revenue falling 20.4% month-over-month and 18.6% across the June–August tracking window. Pricing followed a similar path, with the average price slipping 9.6% month-over-month to $15.05 and declining 8.3% overall in the same period. The combination of simultaneous revenue and price erosion suggests discounting has yet to offset weakening sell-through across the brand's retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 19% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Pennzoil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pennzoil.
BY REVENUE
Pennzoil sells 45% online and 55% offline. Online runs through 3 channels; offline through 3. Online share has moved from 50% in Apr to 36% in Aug.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 756K ratings on 4 channels, Pennzoil averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 756K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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