GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon, Ace Hardware, Menards, and Lowe's, Pennzoil demonstrated strong momentum with overall revenue growing 41.4% during the tracked period. Amazon led as the top revenue channel with a 38.9% share, closely followed by Ace Hardware at 36.9%, while Menards captured 19.4% and Lowe's accounted for 4.3%. The brand's average product price stood at $15.08, with pricing trending upward by 11.6% over the period. Pennzoil's monthly revenue also showed healthy acceleration, climbing 17.3% in the most recent month alone. This combination of rising prices and strong revenue growth signals robust demand and effective positioning for Pennzoil across major retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 41% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Pennzoil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Pennzoil.
BY REVENUE
Pennzoil sells 42% online and 58% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 2% in Dec to 50% in Apr.
Online
42%
58%
Offline
Online channels
42%
Offline channels
58%
BY REVIEW COUNT
Across 567K ratings on 4 retailers, Pennzoil averages 4.8★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.8
/ 5
From 567K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
