GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Pennzoil across Amazon, acehardware.com, menards.com and lowes.com from January 1 to July 31, 2026 shows a brand, owned by Shell plc (NYSE: SHEL), with a notably fragmented retail footprint. Amazon leads with 35.5% of year-to-date revenue, but acehardware.com sits close behind at 32.2%, with menards.com contributing 21.9% and lowes.com just 9.6%. Revenue has declined 10.6% over the tracked period, though the most recent month showed a 2.4% month-over-month recovery. Average product price across the portfolio stands at $15.91, down 3.4% overall even as the latest month ticked up 1.4% to $16.64. That split between a softening long-term price trend and short-term upward momentum suggests promotional pressure easing heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Pennzoil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Pennzoil.
BY REVENUE
Pennzoil sells 45% online and 55% offline. Online runs through 3 channels; offline through 3.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 784K ratings on 4 channels, Pennzoil averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 784K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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