GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Ace Hardware, Amazon, Menards, and Lowe's from January to February 2026, Pennzoil demonstrated strong online sales momentum with revenue growing 17.5% over the observed period. Ace Hardware led as the dominant retail channel, capturing 43.0% of Pennzoil's online revenue share, followed closely by Amazon at 37.5% and Menards at 17.3%. The brand's average product price sat at $14.63, though pricing saw an overall decline of 11.1% over the trailing period, suggesting possible promotional activity or a shift in product mix toward lower-priced SKUs. Lowe's accounted for just 1.5% of revenue share, indicating a significant concentration of Pennzoil's e-commerce performance among its top three retail partners. These dynamics point to a brand with healthy topline growth but an increasingly competitive pricing environment across key online channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 18% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Pennzoil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Pennzoil.
BY REVENUE
