GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Prestone recorded an average product price of $10.21 across tracked retailers from January to April 2026. Amazon dominated Prestone's revenue share at 44.7%, followed by Ace Hardware at 33.5%, with Lowe's and Menards trailing at 14.1% and 7.0% respectively. Despite its strong retail presence, the brand experienced a notable 25.2% decline in revenue over the tracked period. Meanwhile, Prestone's average price saw a modest 4.2% overall increase, suggesting a strategic shift toward higher-priced product offerings even as sales volume contracted. This combination of rising prices and falling revenue signals a potentially challenging period for the brand's market positioning across these four major retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 21% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Prestone on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Prestone.
BY REVENUE
Prestone sells 51% online and 49% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 1% in Dec to 52% in Apr.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 163K ratings on 4 retailers, Prestone averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 163K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$40.22
Price
$105K
Revenue
