GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Lowes.com, Amazon, and HomeDepot.com from January to February 2026, BlueDEF experienced a notable 25.8% decline in revenue over the observed period, signaling potential headwinds for the brand. Lowes.com dominated as the leading retail channel, capturing 52.1% of BlueDEF's revenue share, followed closely by Amazon at 46.2%, while HomeDepot.com trailed significantly at just 1.7%. The brand's average product price settled at $28.64, though pricing showed downward pressure with a 7.3% decrease over the tracked period. Revenue distribution suggests BlueDEF maintains a strong dual-channel strategy between Lowes.com and Amazon, with HomeDepot.com representing a minimal but present share. These trends indicate that BlueDEF faces a competitive pricing environment heading into 2026, making channel optimization across its key retailers increasingly important.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for BlueDEF on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for BlueDEF.
