GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence, BlueDEF's in-store sales between January 1 and June 30, 2026 were tracked across Lowe's, Amazon, and Home Depot, with the brand maintaining an average product price of $31.49. Lowes.com was the dominant sales channel at 61.1% of revenue share, followed by Amazon at 37.4% and homedepot.com at just 1.5%. Over the April 1 to June 30, 2026 timeseries window, revenue grew 69.9%, including a 45.6% month-over-month increase in the most recent period. Average selling price also climbed substantially, rising 52.8% overall and 35.9% in the latest month to reach $43.64. These trends point to strong momentum in both volume and pricing power across the tracked channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 70% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 53% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for BlueDEF on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for BlueDEF.
BY REVENUE
BlueDEF sells 59% online and 41% offline. Online runs through 3 channels; offline through 1. Online share has moved from 53% in Feb to 70% in Jun.
Online
59%
41%
Offline
Online channels
59%
Offline channels
41%
BY REVIEW COUNT
Across 32K ratings on 3 channels, BlueDEF averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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