GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Lowes, Amazon, and Home Depot, BlueDEF maintains a strong retail presence with an average product price of $27.56. Lowes.com commands the largest share of BlueDEF revenue at 55.5%, followed closely by Amazon at 42.6%, while Home Depot accounts for just 1.9%. The brand has demonstrated impressive momentum, with revenue growing 39.7% over the tracked period. Additionally, BlueDEF's average price has trended upward with a 3.4% increase, suggesting strengthening demand and pricing power across its retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 33% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for BlueDEF on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for BlueDEF.
BY REVENUE
BlueDEF sells 55% online and 45% offline. Online runs through 3 retailers; offline through 1.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 23K ratings on 3 retailers, BlueDEF averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 23K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
