GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Lowes, Amazon, and Home Depot, BlueDEF maintains a strong retail presence with an average product price of $27.56. Lowes.com commands the largest share of BlueDEF revenue at 55.5%, followed closely by Amazon at 42.6%, while Home Depot accounts for just 1.9%. The brand has demonstrated impressive momentum, with revenue growing 39.7% over the tracked period. Additionally, BlueDEF's average price has trended upward with a 3.4% increase, suggesting strengthening demand and pricing power across its retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 40% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for BlueDEF on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for BlueDEF.
