GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence for Q1 2026 (January–March), BlueDEF holds a strong retail presence across Lowes, Amazon, and Home Depot, with Lowes.com commanding the largest revenue share at 53.3%, followed closely by Amazon at 44.9%. The brand's average product price during this period was $27.41, reflecting a notable 16.0% decrease in average price over the quarter. Despite the declining price trend, BlueDEF demonstrated healthy momentum with revenue growing 10.6% over the tracked period. Home Depot accounted for a modest 1.8% of revenue share, suggesting significant concentration among the top two retailers. These insights point to BlueDEF's competitive pricing strategy and growing sales volume across major retail channels in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 11% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for BlueDEF on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for BlueDEF.
