GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Amazon, and Home Depot from January 1 to September 30, 2026, BlueDEF carries an average product price of $38.81. Lowes.com is the brand's dominant channel at 64.1% of year-to-date revenue, with Amazon contributing 34.8% and homedepot.com a marginal 1.1%. That concentration leaves roughly two-thirds of BlueDEF's measured sales dependent on a single retail partner. Momentum has softened over the July–September window, with revenue down 11.1% across the period and a 7.1% month-over-month decline in the most recent month. Average price followed a similar path, easing 7.8% over the quarter to $39.18, suggesting discounting has not yet offset the volume pressure.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for BlueDEF on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for BlueDEF.
BY REVENUE
BlueDEF sells 67% online and 33% offline. Online runs through 3 channels; offline through 1.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 34K ratings on 3 channels, BlueDEF averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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