GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, SentrySafe's in-store performance from January 1 to June 30, 2026 across tracked offline retail channels including Amazon, Home Depot, Office Depot, Lowe's, and Menards saw overall revenue decline 16.1% over the period, with the most recent month down 9.0% versus the prior month. Its parent company, Fortune Brands Innovations (NYSE: FBIN), competes in a market where SentrySafe's average product price rose 9.0% over the same span, reaching $110.82 in the latest month despite a slight 2.2% month-over-month dip. Amazon dominated the channel mix at a commanding 76.9% revenue share, dwarfing the next-largest channels of Home Depot (7.1%) and Office Depot (6.8%). Lowe's and Menards rounded out the remaining share at 6.0% and 2.9%, respectively. Overall, the average product price across the portfolio held at $101.88, underscoring a premium positioning even as top-line revenue softened.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for SentrySafe on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SentrySafe.
BY REVENUE
SentrySafe sells 89% online and 11% offline. Online runs through 3 channels; offline through 3.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 1.27M ratings on 5 channels, SentrySafe averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.27M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$400.32
Price
$52K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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