GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across Amazon, Lowe's, Home Depot, Office Depot and Menards, SentrySafe — a brand held under Fortune Brands Innovations (NYSE: FBIN) — has posted 20.6% revenue growth over the tracked period. Amazon dominates the mix at 77.9% of year-to-date revenue, leaving the remaining four retailers to split roughly 22%, with Lowe's at 7.1%, Home Depot at 6.2%, Office Depot at 6.0% and Menards at 2.7%. Momentum accelerated late in the window, with revenue up 32.6% month over month in the most recent period measured. Pricing has moved in step, as the average selling price climbed 11.8% overall and reached $126.77 in the latest month, a 14.4% monthly increase against a period-wide average of $106.49. That combination of rising volume and rising price points suggests a shift in mix toward higher-capacity, premium-locking units rather than discount-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for SentrySafe on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SentrySafe.
BY REVENUE
SentrySafe sells 90% online and 10% offline. Online runs through 3 channels; offline through 3.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.23M ratings on 5 channels, SentrySafe averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.23M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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