GRIPS CUSTOMERS & RESEARCH PARTNERS
SentrySafe, a brand held by Fortune Brands Innovations (NYSE: FBIN) unit Master Lock, generated 28.2% revenue growth across tracked in-store retail channels between January 1 and August 31, 2026, according to Grips Intelligence data. Amazon dominates the brand's channel mix at 76.9% of year-to-date revenue, leaving home improvement retailers lowes.com (8.6%), homedepot.com (6.0%), Office Depot (5.8%) and menards.com (2.6%) to split the remainder. Average product price sits at $113.88 year-to-date, though pricing has climbed 7.7% over the measured period even after a 5.8% month-over-month dip to $119.36. That pricing strength contrasts with a 3.3% monthly revenue decline, suggesting volume softness beneath the headline growth figure. Assortment skews far higher at specialty channels, where top sellers at Home Depot range up to roughly $1,400, well above the brand's blended average.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 28% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for SentrySafe on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SentrySafe.
BY REVENUE
SentrySafe sells 91% online and 9% offline. Online runs through 3 channels; offline through 3.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 1.2M ratings on 5 channels, SentrySafe averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.2M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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