GRIPS CUSTOMERS & RESEARCH PARTNERS
SentrySafe, a Master Lock brand under Fortune Brands Innovations (NYSE: FBIN), generated an average product price of $104.90 across tracked online retail channels between January 1 and September 30, 2026, according to Grips Intelligence data. Amazon dominates the brand's channel mix at 74.7% of year-to-date revenue, with lowes.com (9.8%), homedepot.com (6.5%), Office Depot (6.2%) and menards.com (2.7%) splitting the remainder. Momentum softened over the third quarter, with revenue falling 11.3% across the period and declining 9.5% in the most recent month alone. Average selling price followed a similar path, dropping 13.8% to $95.59, suggesting a shift toward lower-priced units or heavier promotional activity. The gap between the blended average price and premium listings at Home Depot and Lowe's, where several models exceed $700, points to a sales mix concentrated in entry-level price tiers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 14% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for SentrySafe on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for SentrySafe.
BY REVENUE
SentrySafe sells 90% online and 10% offline. Online runs through 3 channels; offline through 3.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 1.14M ratings on 5 channels, SentrySafe averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 1.14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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