GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Schlage maintained an average product price of $84.15 across five major retailers during Q1 2026 (January–March). Amazon dominated Schlage's revenue distribution, capturing a commanding 43.9% share, followed by Menards at 20.2% and Lowe's at 19.4%, while Home Depot and Ace Hardware trailed at 10.7% and 5.8% respectively. Notably, Schlage's average price showed stability with a modest 0.4% increase over the quarter, signaling consistent pricing strategy across channels. The brand's top-performing products on Amazon and Home Depot skewed heavily toward premium smart Wi-Fi deadbolts, with individual product prices ranging from $240 to over $444. This retailer concentration, with nearly two-thirds of revenue flowing through just Amazon and Menards, highlights a significant channel dependency worth monitoring for Schlage's competitive positioning.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Schlage on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Schlage.
BY REVENUE
