GunVault

GunVault Market Overview

According to Grips Intelligence, GunVault generated 89.8% of its year-to-date in-store revenue through just two retailers, with homedepot.com holding a 47.0% share and lowes.com close behind at 42.8%, while Amazon (7.3%) and menards.com (2.9%) accounted for the remainder. Across the January 1 to June 30, 2026 period tracked over these offline channels, the brand's performance softened, with overall revenue declining 9.9%. Most recently in the April 1 to June 30, 2026 timeseries window, revenue fell 12.7% versus the prior month. The average product price stood at $146.98, though pricing edged down 2.0% over the period, settling near $140.15 in the latest month. This concentration among home-improvement retailers underscores where the brand's offline demand is anchored heading into the second half of 2026.