GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Master Lock generated a 26.2% revenue increase from January to April 2026 across Amazon, Ace Hardware, Lowes, and Menards. Amazon dominates as Master Lock's leading retail channel, capturing 44.9% of total revenue share, followed by Ace Hardware at 26.8% and Lowe's at 21.6%. The brand's average product price sits at $22.57, with prices trending upward by 2.4% over the tracked period. Menards accounts for the smallest share at just 4.8%, suggesting significant room for growth in that channel. This data highlights Master Lock's strong multi-retailer presence and consistent upward momentum in both revenue and pricing during early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 26% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Master Lock on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Master Lock.
BY REVENUE
Master Lock sells 48% online and 52% offline. Online runs through 3 retailers; offline through 4.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 6.3M ratings on 4 retailers, Master Lock averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 6.3M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
