GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–February 2026 across Amazon, Ace Hardware, Lowes, Menards, and Home Depot, Master Lock holds an average product price of $22.45. Amazon dominates as the brand's leading sales channel, commanding 45.4% of total revenue share, followed by Ace Hardware at 28.8% and Lowes at 19.6%. Notably, Home Depot accounts for just 1.0% of Master Lock's revenue share, significantly trailing its major home improvement competitor Lowes. The brand experienced a 10.5% decline in overall revenue during the tracked period, accompanied by a 2.0% decrease in average pricing, suggesting possible promotional activity or shifting consumer demand. These trends indicate that Master Lock's online retail strategy is heavily weighted toward Amazon and Ace Hardware, with opportunities to grow its presence on Home Depot.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Master Lock on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Master Lock.
