GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's, Ace Hardware and Menards between January 1 and September 30, 2026, Master Lock — a brand under Fortune Brands Innovations (NYSE: FBIN) — held an average product price of $22.89. Amazon accounted for the largest slice of revenue at 44.7%, followed by lowes.com at 26.1% and acehardware.com at 23.9%, while menards.com contributed just 3.8%. That distribution leaves the brand heavily concentrated, with roughly seven in ten dollars coming from only two retail destinations. Revenue was broadly flat across the period, slipping 0.7% overall, though the most recent month showed a sharper 3.4% decline. Pricing softened as well, with the average selling price down 5.1% over the period to $22.28 in the latest month, despite a slight 0.6% month-over-month uptick.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Master Lock on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Master Lock.
BY REVENUE
Master Lock sells 54% online and 46% offline. Online runs through 3 channels; offline through 4.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 7.5M ratings on 4 channels, Master Lock averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 7.5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.93
Price
$377K
Revenue
$19.95
Price
$348K
Revenue
$22.95
Price
$347K
Revenue
$26.99
Price
$157K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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