GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Master Lock — a brand under Fortune Brands Innovations (NYSE: FBIN) — generated revenue growth of 9.5% between January 1 and August 31, 2026 across the four retailers tracked: Amazon, Lowe's, Ace Hardware and Menards. Amazon is the brand's dominant outlet with 45.2% of year-to-date revenue share, while Lowe's (25.4%) and Ace Hardware (24.0%) split the bulk of the remainder almost evenly. Menards trails well behind at just 3.9%, suggesting limited penetration relative to Master Lock's other retail partners. The average selling price across the tracked period sits at $23.55, though pricing softened 4.4% over the measured months to roughly $23.11. That combination of rising revenue alongside a declining average price points to volume-led growth rather than premiumization.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Master Lock on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Master Lock.
BY REVENUE
Master Lock sells 55% online and 45% offline. Online runs through 3 channels; offline through 4.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 7.6M ratings on 4 channels, Master Lock averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 7.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$22.99
Price
$326K
Revenue
$26.92
Price
$282K
Revenue
$19.94
Price
$264K
Revenue
$26.99
Price
$238K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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