GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Amazon, Ace Hardware, Lowe's, and Menards, Master Lock—a brand owned by Fortune Brands Innovations (NYSE: FBIN)—saw revenue grow 21.7% over the period, underscoring notable momentum in the offline retail channel. Amazon led the brand's revenue mix with a 42.7% share, followed closely by Ace Hardware at 26.3% and Lowe's at 24.7%, while Menards trailed at 4.6%. The brand's average product price climbed to $23.07, reflecting a 5.6% increase over the period as pricing power strengthened. This combination of double-digit revenue growth and rising average prices signals healthy demand and favorable positioning across Master Lock's key retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 22% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Master Lock on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Master Lock.
BY REVENUE
Master Lock sells 48% online and 52% offline. Online runs through 3 channels; offline through 4. Online share has moved from 46% in Feb to 56% in Jun.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 7.8M ratings on 4 channels, Master Lock averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 7.8M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.99
Price
$479K
Revenue
$19.99
Price
$447K
Revenue
$22.99
Price
$321K
Revenue
$26.99
Price
$252K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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