GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Office Depot, Lowes.com, and Acehardware.com from January to February 2026, Scotch maintains a dominant e-commerce presence with Amazon accounting for a commanding 73.3% of its total revenue share, far outpacing Office Depot at 13.5%, Lowes.com at 8.4%, and Ace Hardware at 3.8%. The brand's average product price sits at $10.72, though pricing has trended upward with a 4.6% overall increase during the tracked period. Despite its strong retail distribution footprint, Scotch experienced a notable 24.6% decline in overall revenue during this window, signaling potential seasonal softness following the holiday gifting and shipping peak. Office Depot carries some of the highest-priced Scotch products, including a thermal laminator combo pack at $49.99 and a Box Lock packaging tape three-pack at $33.49, suggesting a strategy of targeting professional and office buyers through that channel. These trends indicate that while Scotch holds firm channel dominance on Amazon, the brand faces near-term revenue headwinds that warrant monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Scotch on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Scotch.
BY REVENUE
