Scotch

Scotch Market Overview

According to in-store data from Grips Intelligence, Scotch generated the majority of its revenue through Amazon, which accounted for 70.3% of total revenue share between January and April 2026, followed by Office Depot at 14.4%, Lowes.com at 9.9%, and Ace Hardware at 4.2%. The brand's average product price during this period stood at $10.60, though pricing showed a downward trend with a 4.8% decrease over the tracked months. Scotch experienced an overall revenue decline of 11.7% across the reporting period, signaling potential softening in demand or increased competitive pressure. The brand's product mix spans a wide price range, from everyday tape products priced under $5 to thermal laminators exceeding $50, with heavy-duty packaging tape emerging as a consistently featured top product across all four retailers. This diverse portfolio positioning allows Scotch to capture demand across multiple consumer and professional segments in the office and home improvement categories.