GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Scotch generated the majority of its revenue through Amazon, which accounted for 70.3% of total revenue share between January and April 2026, followed by Office Depot at 14.4%, Lowes.com at 9.9%, and Ace Hardware at 4.2%. The brand's average product price during this period stood at $10.60, though pricing showed a downward trend with a 4.8% decrease over the tracked months. Scotch experienced an overall revenue decline of 11.7% across the reporting period, signaling potential softening in demand or increased competitive pressure. The brand's product mix spans a wide price range, from everyday tape products priced under $5 to thermal laminators exceeding $50, with heavy-duty packaging tape emerging as a consistently featured top product across all four retailers. This diverse portfolio positioning allows Scotch to capture demand across multiple consumer and professional segments in the office and home improvement categories.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Scotch on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Scotch.
BY REVENUE
Scotch sells 72% online and 28% offline. Online runs through 1 retailer; offline through 4. Online share has moved from 1% in Dec to 69% in Apr.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 7.4M ratings on 5 retailers, Scotch averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 7.4M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
