GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowe's, Menards, Home Depot and Ace Hardware from January 1 to September 30, 2026 shows Kreg operating with an average product price of $33.86. Amazon dominates the brand's channel mix at 64.2% of year-to-date revenue, leaving Lowe's (14.1%), Menards (12.0%), Home Depot (7.8%) and Ace Hardware (2.0%) to split the remainder. Momentum softened through the third quarter, with revenue falling 18.0% over the July-to-September stretch and a further 9.9% month-over-month decline in the most recent period. Average selling price followed a similar path, slipping 10.2% across the quarter to $31.95 after a 4.8% monthly drop. Together, the data from Grips Intelligence points to a concentration risk on a single marketplace paired with price compression that is amplifying the revenue decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 18% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Kreg on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kreg.
BY REVENUE
Kreg sells 75% online and 25% offline. Online runs through 3 channels; offline through 3.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 889K ratings on 5 channels, Kreg averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 889K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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