GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, menards.com, lowes.com, homedepot.com and acehardware.com shows Kreg — a privately held, family-controlled brand — commanding an average product price of $35.82 year to date. Amazon dominates the brand's channel mix at 66.9% of revenue, leaving Menards and Lowe's tied at 11.4% each, Home Depot at 8.4% and Ace Hardware at just 2.0%. Revenue has declined 12.0% over the tracked period, though the most recent month ticked up 1.4% versus the prior month. Average selling price followed a similar pattern, falling 5.5% overall to $34.86 while gaining 1.2% month over month. The combination of a softening price line and heavy marketplace concentration suggests Kreg's near-term growth hinges on stabilizing pricing and diversifying beyond a single dominant channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Kreg on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Kreg.
BY REVENUE
Kreg sells 77% online and 23% offline. Online runs through 3 channels; offline through 3.
Online
77%
23%
Offline
Online channels
77%
Offline channels
23%
BY REVIEW COUNT
Across 912K ratings on 5 channels, Kreg averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 912K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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