GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Kwikset generated revenue across five major retailers — Amazon, Lowes.com, Menards.com, HomeDepot.com, and AceHardware.com — during Q1 2026 (January through March), with an average product price of $40.60. Amazon narrowly led as Kwikset's top revenue channel with a 30.8% share, closely followed by Lowes.com at 30.2%, highlighting a nearly even split between the two retail giants. Menards.com captured a notable 16.9% of revenue share, outpacing HomeDepot.com at 13.4%, which is a surprising finding given Home Depot's dominance in the broader home improvement market. Kwikset's average price saw a 7.8% overall decline during the period, suggesting increased promotional activity or a shift in product mix toward more affordable offerings. Despite this pricing pressure, the brand demonstrated resilience with a 12.0% month-over-month revenue increase in the most recent month of the quarter.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Kwikset on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Kwikset.
BY REVENUE
$64.99
Price
$66K
Revenue
