Home/Insights/Brands/LocklyProduct Intelligence - 2026 YTD USA

Lockly

7K+

Products Sold, Jan to Jul 2026

250+

# Offline Stores

$273.70

Avg. Price

4.7

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Lockly Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Menards, Lowe's and Home Depot shows Lockly, a privately held brand with no publicly traded parent, generating an average product price of $272.90. Amazon dominates the channel mix at 65.8% of year-to-date revenue, while menards.com contributes a notable 20.3%, lowes.com 10.3% and homedepot.com just 2.8%. Revenue climbed 29.1% over the May–July tracking window, with the most recent month adding a further 1.6% gain. Pricing has firmed alongside that growth, with the latest monthly average reaching $284.27, up 1.1% month over month and 1.6% across the period. The combination of rising volume and rising average price suggests Lockly is holding premium positioning rather than discounting to drive share.

Revenue Share by Channel
Data covers Amazon, Menards, Lowe's, Home Depot

Lockly's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 29% from May to Jul.

Monthly revenue

Indexed values, 0-100

Lockly's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.

Average price

Absolute values in $

Start benchmarking for free

Lockly's categories

REVENUE SHARE

Home Depot

Revenue distribution across product categories for Lockly on Home Depot.

Home Depot

Categories by revenue share

Distribution in %

Lockly's channels

REVENUE SHARE

Revenue distribution across tracked channels for Lockly.

Channels by revenue share

Distribution in %

Lockly's online vs offline revenue split

BY REVENUE

Lockly sells 76% online and 24% offline. Online runs through 3 channels; offline through 3. Online share has moved from 71% in Mar to 81% in Jul.

Revenue by channel

Share of total revenue across all channels

Online

76%

24%

Offline

Online share trend

Mar – Jul

Online channels

76%

Amazon.com
Lowes.com
HomeDepot.com

Offline channels

24%

Menards stores
Lowe's stores
Best Buy stores

Lockly's customer ratings

BY REVIEW COUNT

Across 108K ratings on 4 channels, Lockly averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 108K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Lockly

BY REVENUE

Home Depot
Home Depot
#1Visage Facial Recognition Zeno Matte Black Deadbolt Wi-Fi Smart Lock, Home Key, Fingerprint, Keypad, Siri/Alexa/Google

$349.00

Price

$9.8K

Revenue

#2Secure Pro Satin Nickel Smart WiFi Mobile App-Controlled Lever Latch, 3D Fingerprint, Keypad, Works w/ Hey Google/Alexa

$265.99

Price

$6.6K

Revenue

#3Vision Satin Nickel Deadbolt WiFi Smart Lock with Video Doorbell, Fingerprint, Keypad, App, Voice Control, 2-Way Audio

$349.99

Price

$5.6K

Revenue

#4TapCom App-Free Smart Video Intercom with Guest Access, Works with Major Brand Smart Locks

$19.99

Price

$4K

Revenue

#5Model-S Satin Nickel Spring-Loaded Latchbolt Smart Lock With Lever Door Handleset, With Keypad, App, Alexa/Hey Google

$169.99

Price

$2.72K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved