Lockly

Lockly Market Overview

According to in-store data from Grips Intelligence for Q1 2026, Lockly commands a notable average product price of $269.48 across tracked retailers including Amazon, Menards, Lowe's, Home Depot, and Best Buy. Amazon dominates Lockly's revenue share at 64.1%, making it the brand's primary sales channel by a wide margin. Menards holds a surprising second place with 25.9% of revenue share, significantly outperforming major home improvement rival Lowe's, which accounts for just 5.1%. Home Depot and Best Buy trail behind with only 2.8% and 2.1% revenue share respectively, suggesting Lockly's distribution strategy leans heavily on its top two retail partners. The brand experienced a notable 42.8% revenue decline over the tracked period, alongside an 11.0% decrease in average price, signaling potential market headwinds or increased competitive pressure in the smart lock category.