According to Grips Intelligence data tracking performance across Menards, Lowe's, and Home Depot from January to February 2026, Tell Manufacturing demonstrates a heavily concentrated retail strategy, with Menards commanding a dominant 90.4% share of the brand's online revenue. Lowe's accounts for just 8.5% of revenue share, while Home Depot trails significantly at only 1.1%, highlighting the brand's strong reliance on a single retail partner. The brand's average product price sits at $64.28, though pricing has trended downward with a 6.4% decrease over the tracked period. Overall, Tell Manufacturing's revenue declined 18.5% during this window, signaling potential headwinds that may warrant closer monitoring of the brand's e-commerce performance. This combination of high retailer concentration and declining revenue presents both a risk factor and an opportunity for Tell Manufacturing to diversify its online retail presence.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 18% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Tell Manufacturing on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Tell Manufacturing.
BY REVENUE
TO TELL MANUFACTURING