GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards and Home Depot from January 1 to September 30, 2026 shows Tell Manufacturing, a brand of ASSA ABLOY (Nasdaq Stockholm: ASSA B), operating with an average product price of $58.46. Channel concentration is the defining feature of the brand's footprint, with Menards accounting for 97.2% of year-to-date revenue and Home Depot contributing just 1.7%. Revenue has been broadly flat over the measured period, slipping 0.4% overall, though the most recent month registered a sharper 5.8% month-over-month decline. Pricing has followed a similar pattern of mild softness, with average price down 1.1% across the period despite a 0.8% uptick in the latest month to $59.18. The top-selling assortment at Menards spans a wide price band, from roughly $50 to $97, pointing to a mix that balances entry-level volume with higher-ticket items.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Tell Manufacturing on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Tell Manufacturing.
BY REVIEW COUNT
Across 1.64K ratings on 2 channels, Tell Manufacturing averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.64K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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