GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across menards.com, Amazon, lowes.com, homedepot.com and acehardware.com from January 1 to September 30, 2026 shows Brinks, a trademark of The Brink's Company (NYSE: BCO), concentrating the vast majority of its revenue in a single retail partner. Menards accounts for 64.2% of year-to-date revenue, more than triple Amazon's 21.0%, while Lowe's (6.4%), Home Depot (5.4%) and Ace Hardware (3.0%) together contribute under 15%. Revenue momentum remains positive, growing 12.8% over the tracked period and 8.3% in the most recent month alone. That growth has come alongside softer pricing, with the average product price at $18.13 and the most recent month at $17.78, down 1.9% sequentially and 4.9% overall. The combination of rising revenue and falling average price points to volume-led expansion rather than premiumization across Brinks' retail footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Brinks on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brinks.
BY REVENUE
Brinks sells 28% online and 72% offline. Online runs through 3 channels; offline through 3.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 257K ratings on 5 channels, Brinks averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 257K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.68
Price
$54K
Revenue
$49.98
Price
$43K
Revenue
$29.88
Price
$21K
Revenue
$45.96
Price
$16K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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