According to Grips Intelligence offline retail data spanning January 1 to July 31, 2026 across Menards, Amazon, Lowe's, Home Depot and Ace Hardware, Brinks — a trademark owned by The Brink's Company (NYSE: BCO) — generates the vast majority of its tracked revenue through a single retailer, with menards.com accounting for 64.0% of year-to-date sales. Amazon follows at 22.3%, while lowes.com (5.6%), homedepot.com (4.4%) and acehardware.com (3.8%) together contribute under 14%, underscoring a heavily concentrated in-store distribution footprint. The average product price sits at $18.39, though pricing has trended upward, rising 4.1% over the tracked timeseries period to $18.83 in the latest month. Revenue momentum has been softer, slipping 5.1% overall between May and July 2026 despite a modest 0.7% month-over-month uptick in the most recent period. The combination of rising average prices and declining revenue suggests unit volumes are absorbing the pressure rather than price positioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Brinks on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brinks.
BY REVENUE
Brinks sells 26% online and 74% offline. Online runs through 3 channels; offline through 3. Online share has moved from 3% in Mar to 28% in Jul.
Online
26%
74%
Offline
Online channels
26%
Offline channels
74%
BY REVIEW COUNT
Across 174K ratings on 5 channels, Brinks averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 174K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$49.78
Price
$52K
Revenue
$50.15
Price
$46K
Revenue
$210.71
Price
$18K
Revenue
$128.98
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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