GRIPS CUSTOMERS & RESEARCH PARTNERS
Brinks, a security and hardware brand licensed and manufactured by privately held Hampton Products International, generated the majority of its in-store revenue through Menards, according to Grips Intelligence data spanning January 1 to June 30, 2026 across tracked retail channels including menards.com, Amazon, lowes.com, acehardware.com, and homedepot.com. Grips Intelligence data shows menards.com dominated with a 63.2% revenue share, followed by Amazon at 22.9%, while lowes.com (5.3%), acehardware.com (4.6%), and homedepot.com (4.0%) each held smaller positions. The brand carried an average product price of $18.65, though pricing softened, with the average price decreasing 1.7% over the period. Revenue also faced headwinds, declining 5.9% during the tracked window. These trends suggest a heavy channel concentration risk for Brinks, with roughly 86% of its revenue tied to just two retailers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Brinks on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brinks.
BY REVENUE
Brinks sells 28% online and 72% offline. Online runs through 3 channels; offline through 3.
Online
28%
72%
Offline
Online channels
28%
Offline channels
72%
BY REVIEW COUNT
Across 225K ratings on 5 channels, Brinks averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 225K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$139.99
Price
$14K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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