GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Brinks maintained an average product price of $20.41 across five major retailers during Q1 2026 (January–March). Menards emerged as the dominant sales channel, commanding over 50% of Brinks' revenue share, followed by Amazon at 33.7%, making these two retailers responsible for nearly 85% of total brand revenue. Smaller but notable contributions came from Ace Hardware (7.4%) and Lowe's (6.0%), while Home Depot accounted for just 2.1% of revenue share. The brand's heavy reliance on Menards as its primary revenue driver highlights a concentrated retail distribution strategy that distinguishes Brinks from many competitors in its category. This data, tracked across menards.com, Amazon, acehardware.com, lowes.com, and homedepot.com, provides a comprehensive view of Brinks' retail footprint heading into 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Brinks on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Brinks.
BY REVENUE
$139.99
Price
$10K
Revenue
