Yale

Yale Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, Lowe's, Best Buy and Home Depot, Yale — whose U.S. and Canadian consumer business sits under Fortune Brands Innovations (NYSE: FBIN) — commands an average selling price of $175.63. Amazon dominates the brand's tracked revenue mix at 70.9% share, leaving Lowe's at 16.5%, Best Buy at 10.0% and Home Depot at just 2.6%. Momentum has been positive through the summer, with revenue up 17.9% over the June-to-August window and a further 2.4% month-on-month gain in the most recent period. That growth came alongside softer pricing, as the average price slipped 4.7% across the same stretch to $169.64, down 1.6% versus the prior month. The combination of rising revenue and falling average price suggests volume-led expansion rather than premiumization, with heavy concentration risk tied to a single dominant channel.