GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data, Yale generated the largest share of its online revenue through Amazon (37.9%) and Best Buy (33.7%) across four major U.S. retailers between January and February 2026. Lowes.com captured a notable 22.9% of Yale's revenue share, while Home Depot trailed significantly at just 5.4%. The brand's average product price sat at $189.11, though pricing varied considerably by retailer, with Best Buy listings averaging well above $230 compared to more accessible price points at Home Depot. Yale's overall online revenue declined 41.6% over the trailing period from December 2025 through February 2026, signaling a significant post-holiday demand cooldown. Average prices also softened slightly, dipping 2.7% over the same period, suggesting modest promotional activity or a shift in product mix toward lower-priced models.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 42% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Yale on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Yale.
BY REVENUE
$281.08
Price
$39K
Revenue
$239.65
Price
$28K
Revenue
$288.10
Price
$27K
Revenue
$297.49
Price
$25K
Revenue
