GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to April 2026 across Amazon, Lowes, Best Buy, and Home Depot, Yale demonstrated strong momentum with revenue growing 32.1% over the tracked period. Amazon led as Yale's top retail channel, capturing 37.3% of total revenue share, followed closely by Lowes at 29.5% and Best Buy at 28.0%, while Home Depot trailed significantly at just 5.0%. The brand's average product price stood at $190.64, though pricing showed a slight downward trend with a 0.4% overall decrease during the period. Yale's relatively balanced distribution across three major retailers highlights a diversified retail strategy, with its top three channels collectively accounting for nearly 95% of total revenue.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 26% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Yale on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Yale.
BY REVENUE
Yale sells 79% online and 21% offline. Online runs through 3 retailers; offline through 2.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 143K ratings on 4 retailers, Yale averages 4.2★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.2
/ 5
From 143K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$260.65
Price
$88K
Revenue
$256.88
Price
$66K
Revenue
$281.62
Price
$57K
Revenue
$261.97
Price
$52K
Revenue
