GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Lowe's, Best Buy and Home Depot shows Yale — whose North American consumer business sits under Fortune Brands Innovations (NYSE: FBIN) — generating 47.2% revenue growth over the tracked period. Amazon dominates the brand's channel mix at 69.9% of year-to-date revenue, followed by lowes.com at 17.0% and Best Buy at 10.4%, leaving homedepot.com with just 2.7%. Momentum has continued into the most recent month, with revenue up 15.6% versus the prior month. Average product price stands at $177.84 for the period, though the latest monthly reading slipped 3.3% to $170.73. That combination of accelerating revenue alongside softening average prices suggests promotional activity and mix shifts are playing a meaningful role in Yale's recent gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 51% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Yale on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Yale.
BY REVENUE
Yale sells 80% online and 20% offline. Online runs through 3 channels; offline through 2.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 183K ratings on 4 channels, Yale averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 183K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$198.54
Price
$106K
Revenue
$246.64
Price
$86K
Revenue
$252.61
Price
$83K
Revenue
$180.55
Price
$65K
Revenue
$264.15
Price
$55K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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