Yale

Yale Market Overview

Grips Intelligence in-store data tracking Amazon, Lowe's, Best Buy and Home Depot from January 1 to September 30, 2026 shows Yale commanding an average product price of $166.81 across its tracked assortment. Amazon dominates the brand's channel mix at 70.3% of year-to-date revenue, followed by lowes.com at 17.2%, Best Buy at 9.6% and homedepot.com at just 2.9%. Momentum softened over the July–September window, with revenue down 8.4% month-over-month and 5.4% across the quarter overall. Pricing moved in the opposite direction, with the average selling price edging up 1.3% month-over-month to $166.35 and 1.0% over the period, suggesting mix shift toward premium SKUs rather than discounting. The brand, owned in North America by Fortune Brands Innovations (NYSE: FBIN), sees its highest-priced tracked items clear well above $250 at Best Buy and Home Depot, underscoring meaningful headroom above its blended average.