GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Best Buy, Lowes, and Home Depot from January to March 2026, Yale maintained an average product price of $190.83. Amazon led as Yale's top retail channel with a 38.7% revenue share, followed closely by Best Buy at 31.7% and Lowes at 24.4%, while Home Depot trailed significantly at just 5.1%. Notably, Yale's revenue grew 12.4% over the tracked period, signaling strong demand momentum heading into Q2 2026. Best Buy commanded the highest average price points for Yale products, with several Assure Lock 2 models priced above $280, compared to more competitively priced offerings on Amazon and Home Depot. This pricing variation across retailers suggests Yale employs a diversified distribution strategy, balancing premium positioning at electronics-focused retailers with broader accessibility at home improvement channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 12% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Yale on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Yale.
BY REVENUE
$281.62
Price
$62K
Revenue
$287.53
Price
$46K
Revenue
$283.20
Price
$38K
Revenue
$298.34
Price
$38K
Revenue
$239.82
Price
$28K
Revenue
