GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Lowe's, Menards, Amazon and Ace Hardware, RotoZip — a brand under the privately held Robert Bosch Tool Corporation — posted an average selling price of $21.76. Lowe's dominates the brand's revenue mix at 41.8% share, roughly double that of Menards at 20.3%. Amazon and Ace Hardware round out the footprint at 19.7% and 17.2% respectively, giving RotoZip an unusually balanced position across its three secondary channels. Revenue softened modestly over the period, slipping 7.8% month-over-month in the most recent reading while finishing essentially flat at -0.4% overall. Pricing followed a similar path, with the average price easing 3.8% to $20.95, suggesting promotional pressure rather than a structural demand shift.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for RotoZip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for RotoZip.
BY REVENUE
RotoZip sells 29% online and 71% offline. Online runs through 3 channels; offline through 3.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 74K ratings on 4 channels, RotoZip averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 74K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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