GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to September 30, 2026, Vulcan's sales remain heavily concentrated in a single channel. Amazon accounts for 86.2% of year-to-date revenue, leaving homedepot.com at 9.0% and lowes.com at a modest 4.8%. The brand's average product price sits at $35.56, though pricing has softened 16.8% over the tracked period, including a 20.4% month-over-month drop to $31.93 in the most recent month. Revenue has followed a similar trajectory, falling 33.0% across the period and 20.4% in the latest month alone. Assortment spans a wide price spectrum, from roughly $12 accessories on Amazon to specialty items exceeding $400 at Lowe's, suggesting mix shift is a meaningful driver of the average price decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 33% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 17% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Vulcan on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Vulcan.
BY REVIEW COUNT
Across 122K ratings on 3 channels, Vulcan averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 122K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.09
Price
$91K
Revenue
$149.99
Price
$61K
Revenue
$19.45
Price
$56K
Revenue
$140.35
Price
$41K
Revenue
$141.21
Price
$24K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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