GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to July 31, 2026 shows Vulcan operating at an average product price of $33.90. Distribution is heavily concentrated, with Amazon accounting for 89.6% of year-to-date revenue versus 7.2% for homedepot.com and just 3.2% for lowes.com. Momentum turned negative over the May–July timeseries window, where revenue fell 20.2% overall and declined a further 13.9% in the latest month. Pricing moved in the opposite direction, climbing 14.9% across the same period to reach $36.88, including a 7.2% month-over-month increase. That combination of rising average prices alongside falling revenue points to volume softness rather than weaker realization, a dynamic worth watching as Vulcan's Amazon-dependent mix leaves limited offset from its home improvement retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Vulcan on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Vulcan.
BY REVIEW COUNT
Across 156K ratings on 3 channels, Vulcan averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 156K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$12.16
Price
$93K
Revenue
$20.14
Price
$52K
Revenue
$149.99
Price
$49K
Revenue
$140.81
Price
$36K
Revenue
$136.72
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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