GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Vulcan generated the vast majority of its revenue through Amazon, which accounted for 91.5% of total revenue share between January and April 2026, followed by Home Depot at 7.0% and Lowe's at 1.5%. The brand's average product price stood at $30.89 across all tracked retailers during this period. Notably, Vulcan experienced strong momentum with revenue growing 68.0% over the tracked timeframe, signaling accelerating consumer demand. Average prices also trended upward, climbing 20.0% overall, suggesting a shift toward higher-priced product offerings or successful pricing strategies. With Amazon as its dominant sales channel, Vulcan's online retail concentration presents both a strength in marketplace reach and a potential opportunity for further expansion into home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 67% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 20% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Vulcan on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Vulcan.
BY REVIEW COUNT
Across 146K ratings on 3 retailers, Vulcan averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 146K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$31.54
Price
$71K
Revenue
$12.14
Price
$68K
Revenue
$20.44
Price
$56K
Revenue
$136.95
Price
$23K
Revenue
