GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dremel maintained an average product price of $36.73 across five major retailers — Amazon, Ace Hardware, Lowe's, Menards, and Home Depot — during Q1 2026 (January through March). Amazon dominated Dremel's revenue share at 67.7%, making it by far the brand's largest retail channel. Ace Hardware and Lowe's followed with 10.7% and 10.3% revenue share respectively, while Menards captured 9.1%, leaving Home Depot with a notably small 2.1% slice. Dremel experienced a significant overall revenue decline of 24.3% over the tracked period, despite a modest 8.3% month-over-month uptick in the most recent month. Average pricing also trended downward, dropping 6.4% overall, suggesting increased promotional activity or a shift toward lower-priced products in the brand's sales mix.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 24% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Dremel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Dremel.
BY REVENUE
