According to in-store data from Grips Intelligence, Dremel's performance between January 1 and August 31, 2026 was tracked across five channels — Amazon, Lowe's, Menards, Ace Hardware and Home Depot — with revenue growing 8.5% over the period. Amazon accounted for the clear majority of year-to-date revenue at 58.5% share, followed by lowes.com at 16.5%, menards.com at 11.7% and acehardware.com at 11.2%. Home Depot trailed the group at just 2.1%, pointing to a notable concentration risk should Amazon demand soften. The average product price sat at $33.12, easing 1.6% across the period and slipping 3.7% month-over-month to $33.47 in the most recent reading. Taken together, the figures suggest Dremel is growing volume while accepting modest price erosion in a channel mix heavily weighted toward a single retailer.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Dremel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dremel.
BY REVENUE
Dremel sells 64% online and 36% offline. Online runs through 3 channels; offline through 3.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 2.16M ratings on 5 channels, Dremel averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.99
Price
$84K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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