GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Lowe's, Menards, Ace Hardware and Home Depot shows Dremel, a brand owned by Germany's Robert Bosch GmbH, maintaining an average product price of $33.33. Amazon dominates the brand's revenue mix at 59.9% share, nearly four times the 15.5% held by Lowe's. Menards and Ace Hardware sit close behind at 11.3% and 11.2% respectively, while Home Depot trails at just 2.1%. Momentum turned positive in the most recent tracked month, with revenue up 9.1% versus the prior month and 1.9% higher across the May–July window. Pricing firmed alongside volume, with the average selling price reaching $34.80, a 2.0% monthly increase and a 1.0% gain over the period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Dremel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dremel.
BY REVENUE
Dremel sells 64% online and 36% offline. Online runs through 3 channels; offline through 3.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 2.17M ratings on 5 channels, Dremel averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.17M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.99
Price
$85K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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