Home/Insights/Brands/DremelProduct Intelligence - 2026 YTD USA

Dremel

700K+

Products Sold, Jan to Jun 2026

4,400+

# Offline Stores

$32.85

Avg. Price

4.6

Avg. Rating

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Dremel Market Overview

According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across tracked retail channels including Amazon, Lowe's, Menards, Ace Hardware, and Home Depot, Dremel's overall revenue grew 3.7% while its average price rose 4.0% over the period to reach $32.85. Amazon dominated distribution with a 59.6% revenue share, dwarfing the next-largest channels of Lowe's at 14.2%, Menards at 12.0%, and Ace Hardware at 11.8%, while Home Depot trailed at just 2.3%. Notably, Dremel is owned by the privately held German conglomerate Robert Bosch GmbH, meaning no publicly traded ticker applies. In the most recent tracked quarter, average price settled at $34.10, edging down 1.0% month-over-month as revenue also softened by 6.6%. These divergent short- and long-term trends suggest a maturing pricing environment even as Dremel maintained positive first-half momentum across the monitored retailers.

Revenue Share by Channel
Data covers Amazon, Lowe's, Menards, Ace Hardware, Home Depot

Dremel's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 4% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Dremel's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 4% from Apr to Jun.

Average price

Absolute values in $

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Dremel's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Dremel on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Dremel's channels

REVENUE SHARE

Revenue distribution across tracked channels for Dremel.

Channels by revenue share

Distribution in %

Dremel's online vs offline revenue split

BY REVENUE

Dremel sells 63% online and 37% offline. Online runs through 3 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

63%

37%

Offline

Online channels

63%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

37%

Lowe's stores
Menards stores
Ace Hardware stores

Dremel's customer ratings

BY REVIEW COUNT

Across 2.17M ratings on 5 channels, Dremel averages 4.6. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 2.17M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Dremel

BY REVENUE

Ace Hardware
Ace Hardware
#1Dremel 4300 1.8 amps Corded Rotary Tool Kit

$128.86

Price

$184K

Revenue

#2Dremel 1.2 amps 16 pc Corded Rotary Tool Kit

$59.57

Price

$177K

Revenue

#3Dremel 4V Lite Cordless Rotary Tool Kit (Battery & Charger)

$61.47

Price

$116K

Revenue

#4Dremel 12V Cordless Rotary Tool Kit

$99.99

Price

$93K

Revenue

#5Dremel EZ Lock 1-1/2 in. D X 1/8 in. X 0.05 in. thick Fiberglass Metal Cut-Off Wheel 5 pk

$19.99

Price

$79K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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