Home/Insights/Brands/DremelProduct Intelligence - 2026 YTD USA

Dremel

500K+

Products Sold, Jan to Aug 2026

4,800+

# Offline Stores

$33.63

Avg. Price

4.6

Avg. Rating

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Dremel Market Overview

According to in-store data from Grips Intelligence, Dremel's performance between January 1 and August 31, 2026 was tracked across five channels — Amazon, Lowe's, Menards, Ace Hardware and Home Depot — with revenue growing 8.5% over the period. Amazon accounted for the clear majority of year-to-date revenue at 58.5% share, followed by lowes.com at 16.5%, menards.com at 11.7% and acehardware.com at 11.2%. Home Depot trailed the group at just 2.1%, pointing to a notable concentration risk should Amazon demand soften. The average product price sat at $33.12, easing 1.6% across the period and slipping 3.7% month-over-month to $33.47 in the most recent reading. Taken together, the figures suggest Dremel is growing volume while accepting modest price erosion in a channel mix heavily weighted toward a single retailer.

Revenue Share by Channel
Data covers Amazon, Lowe's, Menards, Ace Hardware, Home Depot

Dremel's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 8% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Dremel's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.

Average price

Absolute values in $

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Dremel's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Dremel on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Dremel's channels

REVENUE SHARE

Revenue distribution across tracked channels for Dremel.

Channels by revenue share

Distribution in %

Dremel's online vs offline revenue split

BY REVENUE

Dremel sells 64% online and 36% offline. Online runs through 3 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

64%

36%

Offline

Online channels

64%

Amazon.com
HomeDepot.com
Lowes.com

Offline channels

36%

Lowe's stores
Menards stores
Ace Hardware stores

Dremel's customer ratings

BY REVIEW COUNT

Across 2.16M ratings on 5 channels, Dremel averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.6

/ 5

From 2.16M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Dremel

BY REVENUE

Ace Hardware
Ace Hardware
#1Dremel 1.2 amps 16 pc Corded Rotary Tool Kit

$59.99

Price

$187K

Revenue

#2Dremel 4300 1.8 amps Corded Rotary Tool Kit

$129.99

Price

$178K

Revenue

#3Dremel 4V Lite Cordless Rotary Tool Kit (Battery & Charger)

$63.78

Price

$113K

Revenue

#4Dremel 12V Cordless Rotary Tool Kit

$99.99

Price

$104K

Revenue

#5Dremel EZ Lock 1-1/2 in. D X 1/8 in. X 0.05 in. thick Fiberglass Metal Cut-Off Wheel 5 pk

$19.99

Price

$84K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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