GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Dremel from January 1 to September 30, 2026 across Amazon, Lowe's, Menards, Ace Hardware, and Home Depot. Across that period, revenue declined 4.7%, with the most recent month down a further 3.4% month over month. Amazon accounted for 56.2% of revenue, far ahead of lowes.com at 18.3%, menards.com at 12.1%, and acehardware.com at 11.4%, while homedepot.com trailed at just 2.1%. The average product price landed at $32.37, slipping 0.9% over the measured period even as the latest month rose 2.8% to $33.36. The combination of softening revenue and a broadly flat price point suggests volume, rather than pricing, is the main pressure point heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Dremel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dremel.
BY REVENUE
Dremel sells 61% online and 39% offline. Online runs through 3 channels; offline through 3.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 2.16M ratings on 5 channels, Dremel averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.99
Price
$86K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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