GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Dremel generated an average product price of $34.65 across five major retailers — Amazon, Lowes, Menards, Ace Hardware, and Home Depot — during the January to April 2026 period. Amazon dominated Dremel's revenue distribution, capturing a commanding 65.9% share, far outpacing Lowes (11.0%), Menards (10.5%), and Ace Hardware (10.4%). Notably, Home Depot accounted for just 2.1% of Dremel's revenue share, despite being one of the largest home improvement retailers in the country. Dremel's overall revenue experienced a modest decline of 1.3% over the tracked period, signaling a slight softening in consumer demand. Average pricing also dipped by 1.3%, suggesting possible promotional activity or competitive pricing pressure across the brand's retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Dremel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Dremel.
BY REVENUE
Dremel sells 69% online and 31% offline. Online runs through 3 retailers; offline through 3.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 1.7M ratings on 5 retailers, Dremel averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 1.7M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
