GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers — Amazon, Ace Hardware, Menards, Lowe's, and Home Depot — from January to February 2026, Dremel maintains a strong but Amazon-dependent online retail presence. Amazon dominates Dremel's revenue share at 68.9%, far outpacing Ace Hardware and Menards, which are tied at 10.1% each, followed by Lowe's at 8.7% and Home Depot at just 2.2%. The brand's average product price sits at $36.96, though top-selling SKUs on Amazon and Home Depot range well above $100, indicating a wide spread between accessory and kit pricing. Notably, Home Depot — traditionally a powerhouse in the tool category — captures the smallest share of Dremel's tracked online revenue, suggesting potential room for growth or a strategic gap on that platform. Dremel's pricing trend also showed a 16.4% overall decrease in average price during the tracked period, which may reflect promotional activity or a shift in product mix toward lower-priced items.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 41% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 16% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Dremel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Dremel.
BY REVENUE
