GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, Lowes.com and Menards.com, Diamabrush — a portfolio brand of private equity firm LFM Capital — shows a notably balanced retail footprint. Amazon leads with a 35.6% revenue share, but Lowes.com trails closely at 34.3% and Menards.com contributes 29.1%, leaving no single channel dominant. The average product price sits at $50.70, having edged down 0.9% across the tracked period. Momentum has weakened considerably, with revenue falling 30.3% over the measurement window and dropping 20.3% in the most recent month alone. That combination of near-flat pricing and steep volume decline suggests the softness is demand-driven rather than the result of discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Diamabrush on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Diamabrush.
BY REVENUE
Diamabrush sells 37% online and 63% offline. Online runs through 2 channels; offline through 2.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 4.79K ratings on 3 channels, Diamabrush averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 4.79K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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