GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's, Amazon, Menards and Home Depot from January 1 to August 31, 2026 shows Diamabrush, a portfolio brand of private equity firm LFM Capital, operating at an average product price of $50.84. Revenue is unusually evenly distributed, with Lowe's contributing 35.5% of year-to-date sales, Amazon 34.7% and Menards 28.5%, leaving Home Depot at just 1.0%. That near three-way split suggests no single retail partner holds decisive leverage over the brand's performance. Momentum, however, has weakened: revenue fell 22.1% over the tracked period and declined a further 6.7% month over month. Pricing has held firm despite the volume pressure, with average price up 1.7% overall to roughly $51.41 in the latest month, indicating the softness is unit- rather than discount-driven.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Diamabrush on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Diamabrush.
BY REVENUE
Diamabrush sells 37% online and 63% offline. Online runs through 2 channels; offline through 2. Online share has moved from 29% in Apr to 48% in Aug.
Online
37%
63%
Offline
Online channels
37%
Offline channels
63%
BY REVIEW COUNT
Across 4.8K ratings on 4 channels, Diamabrush averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 4.8K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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