GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to July 31, 2026 across Lowe's, Amazon, Menards and Home Depot, Diamabrush — a portfolio brand of privately held LFM Capital since 2020 — recorded an average product price of $50.88. Revenue distribution is notably balanced across three of those four retailers, with Lowe's leading at 38.2% share, followed by Amazon at 31.9% and Menards at 28.3%. Home Depot remains a marginal contributor at just 1.5% of year-to-date revenue, pointing to a clear expansion opportunity. Momentum softened over the May–July window, with revenue falling 16.5% month-over-month in the most recent period and 4.5% across the quarter. Pricing moved in the opposite direction, climbing 2.3% month-over-month to $51.72 and 3.2% over the three-month span, suggesting volume rather than price is driving the revenue decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Diamabrush on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Diamabrush.
BY REVENUE
Diamabrush sells 34% online and 66% offline. Online runs through 2 channels; offline through 2.
Online
34%
66%
Offline
Online channels
34%
Offline channels
66%
BY REVIEW COUNT
Across 4.63K ratings on 4 channels, Diamabrush averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 4.63K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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